The liquidation of Jones’ assets does not mean that Infowars will cease to exist. Several outcomes are possible. The court-appointed trustee could sell the business to another owner, for instance.
Don’t celebrate too soon. Some shadowy investors are going to bail him out.
The families are not super money motivated. They could just accept the company in the same way OJ Simpson lost his book rights.
Accept the company as payment and put up a youtube video of the set getting burned in the parking lot. After all infowars become a wikipage debunking every single lie told on the program.
But the brands value is in the personality. Killing info wars only creates an opportunity for him to create Schminfo Schwarz with little hiccup. Buying sets and whatnot with business partners is trivial. People make podcasts in their closets at home.
That is always going to happen but losing the infowars brand is really bad and the cost of reestablishing a recognizable brand from basically scratch is very expensive and difficult. I would argue that losing the brand is worse for him than any other asset he has.
He’s been telling his listeners not to buy from his store, but to buy directly from his dad’s website (who is a sponsor on his show and sells their “health” products though the show).
For those who don’t get it: If they buy from the Infowars store, those assets can be seized. If they buy from his dad, the assets are protected because his dad wasn’t the one who got sued. It’s a very blatant asset-hiding scheme.
Imagine if the owner of a big brand were going bankrupt and had to sell off all of their assets, (including the holdings for the store.) So instead, they start telling people to buy from their dad’s store, which is virtually identical in every way and the only difference is that the money ends up in your dad’s account instead of yours. It’s intentionally poisoning the asset seizure, by refusing to continue operating as a shop prior to your bankruptcy.
I think it’s more likely that someone else buys it for the audience it already has, not for Alex, and uses that for good or ill. It could end up as more of the same, or it could get much better or worse.
