Ford and Hyundai have tried to bring service to that market with the Maverick and Santa Cruz, respectively. My folks have one and love it, but I’ve found most people still complain because they “don’t need that big if a truck” but then you mention towing/hauling capacity and they say “well why can’t it just tow something small like an F150 does? I’m not trying to get a dually but if I didn’t want to do X then I’d just get a car!” I suspect most people’s “truck needs” would be accommodated but fomo and marketing leads buyers astray even when they already know what they want. Or they’re fickle and just need something to complain about.
Ford and Hyundai have tried to bring service to that market with the Maverick and Santa Cruz
They didn’t try very hard. The Maverick doesn’t have a single cab or full size bed option and the santa cruz looks like a SUV with 1/4 of the back chopped off.
Here’s a comparison of a 2008 Ranger vs. a 2022 Maverick to show what I mean better. They’re roughly the same size but you lose so much with the Maverick.
2008 RANGER Height 67.7 in. Length 203.6 in. Width 69.4 in. Wheelbase 125.9 in.
2022 MAVERICK Height 68.7 in. Length 199.7 in. Width 72.6 in. Wheelbase 121.1 in.
the 2008 ranger is such a nice truck. Maverick is just a minivan with an open trunk. Might as well just get a real minivan.
I have a minivan and it carries everything we need. If I put down the back seats, it carries about as much ae a Ford Maverick, perhaps more. I can also fold or remove the middle seats for even more space, which is comparable to a full bed. The only thing it can’t really do is take dumps of mulch, gravel, etc, but it can tow a trailer for that.
Minivans are fantastic.
I drove a 99 Ranger into the ground. It was absolutely fine in every way that truck people care about. Give us back our small trucks!
The Ranger/B2000, S-10, and first Tacoma were really the sweet spot for compact pickup trucks but you won’t get them back, because all of them got killed by CAFE.
CAFE, safety, larger wheels, more gadgets. These mega corps do their research. Turns out the “real small truck lovers” are a vocal minority, or the things you say you want didn’t include all the things you take for granted in every new car because they just…are.
What do you find people want to tow? I’m often at a loss when people bring this up because I’ve never once had a moment in my life where I was disappointed by the lack of towing capacity of my small car
What the heck do you need to tow for camping if you have a pickup truck? I can see boats, but boat people buy the towing capacity they need. Not the size of truck.
Note that Americans basically all drive automatic transmissions, those have a thing called a torque converter. Unless that part is actively cooled it’s going to overheat when asked to do high-torque stuff over prolonged durations and as that active cooling needs space and weight it generally only comes with truck-sized vehicles.
In short: The reason Americans don’t haul caravans and horses and boats with cars is because they can’t drive stick.
?
Every automatic transmission car sold since the 1970’s and probably earlier has had a transmission cooler, right there alongside or in front of the radiator.
Ah I see! You see I am also American and have an automatic, but don’t have the funds or space for boats, caravans, or horses. I definitely did not know that about the torque converter, so thank you for that info!
I guess I just always assumed that those with the money and land for those activities you listed are wealthy enough to be in the extreme minority, but the way you say this makes me think my friends across the pond have a different perspective. Perhaps I am also in a bit of a bubble, having grown up in and only talk to people in a similar economic class.
