Essentially, the big issue is that Twitch went from a 70/30 sub split to 50/50 for a lot of its larger creators. Most smaller creators started at 50/50 and once they grew they were able to negotiate better contracts for the 70/30 but it was since then removed.
The biggest issue imo is that streamers don’t fully comprehend the costs of Twitch and say things like “Amazon can afford it” (Quote from a major streamer on the platform). What they fail to realize is that Amazon isn’t running Twitch as a charity and if it continues to not be profitable it could be shut down just like Mixer was.
I am not bootlicking Twitch either, streamers need to eat and taking 50% of a major revenue stream is a difficult pill to swallow.
It’s just a bit more platform enshittification, honestly.
Every social-oriented company is realizing that the Free Money Tree has died, burned down, and is now a rotting stump in the middle of the High Interest Rates woods, and they’re in utter panic because not a single one of them is actually profitable, has ever been profitable, or reasonably has a path to profitability.
Reddit, Twitch, Discord, etc. are all living on borrowed money and time and the only way they’re going to survive is if they either squeeze money out of the users directly, squeeze it out of their partner/content creators, or find a new investment which isn’t something that’s happening anywhere.
100% have to agree. The cost of operating these massive online platforms vastly exceeds any profit options they have available to them. Without some form of aggressive data mining, advertising, subscription services or combination of all 3 they will continue to lose money.
Part of the problem is, IMO, the corporate structure built around these companies.
I’ve always wondered why Twitch has 1200 employees, or Reddit has 2000, or Twitter had 5,000. What do they all do, and is the cost of carrying so many people justified?
I’m betting (and honestly, the Twitter shitshow kinda has shown) that you maybe don’t actually need 1,200 people to run a streaming site, and maybe you don’t need 2,000 to run a text-based link aggregation site and that this weird tech company obsession with growth and size is actively counterproductive, at least to some extent, when it means you can’t carry the costs of the company without having to absolutely trash the experience of your users to do it.
Wasn’t there also some drama recently over Twitch trying to take away/banning sponsorships from the streamers?
Yes there was and I agreed with the court of public opinion at first and still disagree with some of the initial terminology it does seem as if Twitch is just attempting to align with YouTube on how it handles ads and sponsors.
YouTube and Twitch both want to make sure the viewer can tell the difference between and AD run by the site and a sponsored segment controlled by the creator. To help with this all YouTube sponsored segments must be the creators own words and not a standard commercial. Its why when its a “word from our sponsor” its an ad read by the creator instead of a commercial for a VPN product.
