This is an interesting sabotage to any figures that want to maintain their presence.
If you search for “brandname twitter”, you’re probably going to get what you want. “brandname x” will be a SEO catastrophe.
Maybe they hoped to drive people to navigate through their own site and search facilities, but generally, not being where people are looking is a terrible strategy even on a chain of bad strategies.
Corporations just seem to be getting more and more abstract… Here’s my ✨ amazing ✨ (non-complete) list:
- Oversimplification of logos (*cough* *cough* Firefox killing our fox)
- Corporate Memphis (that big tech, supper flat, indestiguishable art style)
- Websites (everything is either a bento box, image carousel, or loaded up with scroll-based animations – or all of these)
- Names (Facebook is now Meta, Twitter is becoming X)
I think he mistakenly referred to the firefox group of things like the password manager, the browser still has the fox logo
Corporate Memphis is just the worst. I dunno why but it gives me heavy dystopian connotations.
https://en.m.wikipedia.org/wiki/Becoming_X
Appropriate that this album is from the late 90s, which is when the X name would have actually been cool.
The google redesign was the worst. I still haven’t gotten used to it and doubt I ever will.
You must have missed this…
X was ahead of the game, but now everyone is quickly jumping onboard. I’ll be changing my username to ‘s’ as soon as I finish typing this. /s
These design examples are really interesting to me. I would hazard a guess that these types of designs are only popular right now because they are common among rapid design software packages/subscriptions used by companies who don’t want to hire real designers. I don’t think the styles are inherently bad but they certainly are lazy.
