110 points

This is an interesting sabotage to any figures that want to maintain their presence.

If you search for “brandname twitter”, you’re probably going to get what you want. “brandname x” will be a SEO catastrophe.

Maybe they hoped to drive people to navigate through their own site and search facilities, but generally, not being where people are looking is a terrible strategy even on a chain of bad strategies.

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39 points

Corporations just seem to be getting more and more abstract… Here’s my ✨ amazing ✨ (non-complete) list:

  • Oversimplification of logos (*cough* *cough* Firefox killing our fox)
  • Corporate Memphis (that big tech, supper flat, indestiguishable art style)
  • Websites (everything is either a bento box, image carousel, or loaded up with scroll-based animations – or all of these)
  • Names (Facebook is now Meta, Twitter is becoming X)
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38 points
*

Firefox still has the fox:

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11 points
*

I think he mistakenly referred to the firefox group of things like the password manager, the browser still has the fox logo

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13 points

Corporate Memphis is just the worst. I dunno why but it gives me heavy dystopian connotations.

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5 points

It kooks like children were forced to design corporate logos in ms paint.

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5 points
*

https://en.m.wikipedia.org/wiki/Becoming_X

Appropriate that this album is from the late 90s, which is when the X name would have actually been cool.

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1 point

Oh yeah, that reminds me of IAMX

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4 points

The google redesign was the worst. I still haven’t gotten used to it and doubt I ever will.

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3 points

The new logos are an acessibility nightmare. How does a stupid and unnecessary redesign like this gets approved?

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1 point

Those logos were so good.

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1 point

These design examples are really interesting to me. I would hazard a guess that these types of designs are only popular right now because they are common among rapid design software packages/subscriptions used by companies who don’t want to hire real designers. I don’t think the styles are inherently bad but they certainly are lazy.

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1 point

You must have missed this…

https://www.niemanlab.org/2023/07/if-other-media-companies-thought-about-brand-equity-the-way-elon-musk-thinks-about-twitters-er-xs/

X was ahead of the game, but now everyone is quickly jumping onboard. I’ll be changing my username to ‘s’ as soon as I finish typing this. /s

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17 points

A brand that limits users on how many content they can see wouldn’t want them to use their search engine when there is a free one that does it better

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1 point
*

my bad, replied to wrong comment

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85 points

Just pronounce it like we would pronounce a Chinese name, where the X are pronounced sh

Twitter -> Xitter [shitter]

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25 points

It’s a Roman numeral for me…

  • Ten-Men
  • SpaceTen
  • The Ten Factor
  • Tenbox Series Ten
  • Mac OS Ten
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8 points

Although Mac OS X was used as a roman numeral when it first launched. It lost all meaning when they added the code names to it.

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3 points

It’s only called macOS for almost 7 years

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3 points

@BudgetBandit @samsy, it is not an X, when designing the logo he only thought that by drawing another one at a right angle at each end of the line, it would have been too obvious.

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65 points
*
Deleted by creator
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72 points

Could also just be that Elon is a dumbass

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36 points

A healthy dose of both

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8 points
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Deleted by creator
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22 points

He actually tried backing out of the deal, but it was already too far to do so when he realised it wasn’t a good deal at all…

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5 points

That and if he wanted to burn it down, he wouldn’t of thrown the fit about threads. Unexpected events doesn’t make something a conspiracy.

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2 points
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Deleted by creator
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15 points

If the buzz doesn’t translate to (paying) users or ad views he doesn’t profit shit from it.

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1 point

The any publicity is good publicity mindset really is gone after you are already a household name. Twitter was already in the news daily, Journalism was replaced with 300 “Celebrity/politician tweeted ______”, and half the time all research and studies being replaced with 10 random tweets. “People are outraged about X, here’s 10 tweets from random people to prove it”.

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-1 points
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Deleted by creator
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51 points

https://en.wikipedia.org/wiki/X_Window_System see logo and name in case not familiar with the context

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17 points

I love how the X wm came from the W wm which was in the V OS

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7 points

I honestly think it is close enough to the x.org logo to be a trademark suit.

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48 points

If X is no longer twitter, how long till the copyright on the twitter brand expires?

You can’t argue anyone would confuse a website called twitter with ‘X’.

Maybe Zuckerberg could rebrand threads Twitter.

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36 points

That would genuinely be funny, I’m all for it

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18 points
*

Trademark not copyright. Copyright only applies to entire works like a song text or the code Twitter has produced. For example the song title alone is not copyrighted. A trademark realistically only expires when it gets contested in court.

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7 points

Is there a law that you must use a trademark to keep it?

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12 points

There’s a similar law where you must at least defend a trademark against misuse to keep hold of it. That was the reasoning behind this music video for Velcro:

https://youtu.be/rRi8LptvFZY

So, based on that, maybe they won’t lose it just by not using it. But if someone else tried to establish a Twitter product, they may lose the trademark if they don’t fight it.

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4 points

Here is an alternative Piped link(s): https://piped.video/rRi8LptvFZY

Piped is a privacy-respecting open-source alternative frontend to YouTube.

I’m open-source, check me out at GitHub.

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3 points

I think there is, but AFAIK they can use it for something very minor and it still counts.

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