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Is it legal in America to slap the name and likeness of some famous person on your branding without asking first?
No, but only the person can really do anything about it. Also in some cases it’s perfectly legal, like if you use a photo that’s in the public domain. I think any official government photos/paintings would be considered public domain. Satire and parody of political figures are protected by the 1st amendment, so caricatures are probably always legal. Really tho what politician is gonna be mad about this? Free publicity and all