You can always shop on Amazon without prime. It just takes a couple extra days to get stuff to you and you have to buy a certain dollar amount at once to get free shipping. We dropped prime months ago but still occasionally make an Amazon purchase.
AWS is roughly 70% of Amazon’s profit. The retail side is inconsequential.
Yet I’d say Amazon’s retail operation has had the far greater impact on the market. That’s the reason Lina Khan launched the antitrust lawsuit against Amazon. She wrote a detailed paper on how Amazon uses algorithmic pricing to crush the competition.
Yeah, our AWS yearly spend was high eight figures if you count the clients we supported on the platform. The software update has included a migration to Azure with Oracle Exadata which has now pushed that spend to nine figures. AWS fell asleep at the wheel, IMHO.
Cloud spending is massive.