So basically, the 2010s again.
Hell, the Garbage Pail Kids Movie came out in '87. This has been going on for decades.
Yeah there’s even very popular examples in recent history, the Lego movie series to name one. I haven’t seen them, but I think the general consensus about them is positive. Hopefully studios look to this and see the the success in the vision of the film maker and the statement of the art, rather than in the commercial name recognition from a popular toy.