The biggest issue with pre-ordering is the gaming community itself tbh. Even if an individual knows better intellectually, companies have people specialized to make advertising as engaging as possible. Most of us (I used to be one of them) simply do not have the tools, nor the idea, of how to mentally combat “hype trains” and thus get our expectations up praying that the game will come out good and satisfy us for a bit.
Pre-ordering makes zero sense for a digitally downloadable product, since it isn’t scarce like physical products can be. Unless the company invents advantages that didn’t need to be there, there’s no benefit of being in the front of the queue, since eventually everybody can get a copy. Consumers are dumb…
Pre-ordering has the illusion of value. When you pre-order chances are it gets you into the game before others and with extra stuff to boot. That could be an advantage that could snowball. Or atleast that is one of the rationalizations that can be made. Saldy, even assuming that is true, it wouldn’t matter since the game tends to be shit/unplayable at launch.
The pre-orders that technically are worth anything are those that give physical baubles/items that could contain value to some individuals. But right now? yeah pre-orders are scams.
But speaking personally now, the feelings can be so damn strong that you create “logical” reasons to pre-order and then end up lamenting at the idiocy or full commit to sunk cost fallacy.
Good old inability to delay gratification (google it, it’s an actual behavioural trait) in the face of the pretty clear logic that almost all games (except some multiplayer ones) are actually better a year later than at launch day.
Mind you, the world around us pretty much tries to train us every single day to be like that: it makes for wonderful profit-maximizing mindless consumers.
You can look up delayed gratification all you want but the majority of American consumers will never actually understand it.
In all fairness, graphing that only makes sense in inflation-adjusted dollars, which judging by the legend isn’t the case (the seasonal adjustment only smooths the differences between quarters).
Mind you, I still expect it will keep it’s shape in the last few years, but it might show the current point as below the 2009 peak (not that it makes it any better).
Sorry, I used to work in Finance and am a bit of stickler for clearity in Financial and Economic figures :/