You are viewing a single thread.
View all comments View context
8 points

never bought

I’d call them a lying sack of shit, quite honestly, because the best marketing is subliminal and can create a desire that you might not notice for a while or in a different environment. You don’t have to click on an ad or immediately jump on Amazon to be affected by marketing. But the fact that you might remember the name of a certtain product when you go to the store and buy that type of cereal or simply yearning for a certain type of phone or shoes or car means that marketing is indeed working on that person.

permalink
report
parent
reply
6 points

But the fact that you might remember the name of a certtain product when you go to the store and buy that type of cereal

I would look for the knockoff brand that’s cheaper.

or simply yearning for a certain type of phone or shoes or car

I used to do this when I was younger, but now the things I want are based in pragmatism. I didnt want my Toyota matrix because I saw an ad about how safe and efficient they are; I wanted it because it is statistically one of the most reliable vehicles produced in the last 20 years. I did my reading and looked at data analyses and chose what I wanted based on the facts.

permalink
report
parent
reply
3 points
*

What about the sneakier ways of advertising? Companies sometimes pay people to write reviews, even if they aren’t an influencer. This is because it looks like a “normal person” wrote it, so other people will be more likely to trust it.

You might hear some and not know it, there is a lot of noise in a lot of places. Free samples are also a form of advertising, as the company is paying for them to be given out. It might even be a little sticker on a box of something that you already buy. Grocery flyers are a form of advertising. Someone you know may be advertised to and love the product and recommend it. In that scenario, advertising to them would also affect you, even if you didn’t see or hear an ad. Scary stuff sometimes.

The easiest way to fall for it is to believe you are immune. Believing that you are immune to propaganda usually just eventually leads to letting more things slide. The only way to be sure is to be vigilant. Even then, it’s an odds game.

permalink
report
parent
reply
2 points

Those are all obvious and well known methods. Not really sneaky as you seem to think.

Like you say, vigilance.

permalink
report
parent
reply
-2 points
*

You only buy the knockoff because your income is constrained. If your income was higher, you would be buying the brand that was advertised to you. Knockoffs are inferior goods, which is a Economics term for something that you buy less of when you have more money.

The ad worked on you because you want that type of item instead of something completely different. For example, an iPhone ad will not just advertise Apple but also smartphones in general. When you see the ad, you are enticed to buy an iPhone instead of an Android. But also you are enticed to buy smartphones in general, instead of a snowmobile. This is called “mindshare” and it is something large companies spend billions on.

Everyone knows Coca Cola exists but they still advertise to remind you. They want you to be thirsty, specifically for Coke, but just generally too.

permalink
report
parent
reply
2 points

So if a person sees an iPhone ad and goes and buys an android instead, the iPhone ad still worked on them because “mindshare”?

Are you sure it has nothing to do with the fact that smartphones are in integral part of daily life for people? Any adult knows they basically need one regardless of any ads they might have seen.

permalink
report
parent
reply

Lemmy Shitpost

!lemmyshitpost@lemmy.world

Create post

Welcome to Lemmy Shitpost. Here you can shitpost to your hearts content.

Anything and everything goes. Memes, Jokes, Vents and Banter. Though we still have to comply with lemmy.world instance rules. So behave!


Rules:

1. Be Respectful

Refrain from using harmful language pertaining to a protected characteristic: e.g. race, gender, sexuality, disability or religion.

Refrain from being argumentative when responding or commenting to posts/replies. Personal attacks are not welcome here.


2. No Illegal Content

Content that violates the law. Any post/comment found to be in breach of common law will be removed and given to the authorities if required.

That means:

-No promoting violence/threats against any individuals

-No CSA content or Revenge Porn

-No sharing private/personal information (Doxxing)


3. No Spam

Posting the same post, no matter the intent is against the rules.

-If you have posted content, please refrain from re-posting said content within this community.

-Do not spam posts with intent to harass, annoy, bully, advertise, scam or harm this community.

-No posting Scams/Advertisements/Phishing Links/IP Grabbers

-No Bots, Bots will be banned from the community.


4. No Porn/Explicit

Content


-Do not post explicit content. Lemmy.World is not the instance for NSFW content.

-Do not post Gore or Shock Content.


5. No Enciting Harassment,

Brigading, Doxxing or Witch Hunts


-Do not Brigade other Communities

-No calls to action against other communities/users within Lemmy or outside of Lemmy.

-No Witch Hunts against users/communities.

-No content that harasses members within or outside of the community.


6. NSFW should be behind NSFW tags.

-Content that is NSFW should be behind NSFW tags.

-Content that might be distressing should be kept behind NSFW tags.

If you see content that is a breach of the rules, please flag and report the comment and a moderator will take action where they can.


Also check out:

Partnered Communities:

1.Memes

2.Lemmy Review

3.Mildly Infuriating

4.Lemmy Be Wholesome

5.No Stupid Questions

6.You Should Know

7.Comedy Heaven

8.Credible Defense

9.Ten Forward

10.LinuxMemes (Linux themed memes)


Reach out to

All communities included on the sidebar are to be made in compliance with the instance rules. Striker

Community stats

  • 14K

    Monthly active users

  • 11K

    Posts

  • 254K

    Comments