lol. lmao.
Things got very dire in the '10s, but there’s been a bit of a course correction in recent years, at least with EA. It Takes Two and the Star Wars Jedi games were microtransaction free and wonderful experiences. Only It Takes Two could really be considered weird and quirky, but it was phenomenal. First party games are also typically exceptions to the modern AAA paradigm.
My understanding is that Immortals of Aveum was the first output from a pivot of the genuinely terrific EA originals brand that gave us the likes of It Takes Two, A Way out, Unraveled, and lots more. It used to be a program that helped indie devs publish their games with EA only recouping their costs. Immortals of Aveum, ironically, had none of that magic. It was basically a Marvel story baked into a CoD campaign with magic instead of bullets.
Ideally, this will tell the suits that this pivot was a mistake and they’ll go back to “If it ain’t broke, don’t fix it”. But they’re much more likely to overmonetize everything into oblivion while laying off massive chunks of their workforce.