the headline is clickbait—the article has a really good point. threads is 50% brands emulating wendy’s twitter circa 2015 and 50% “insta famous” influencers being uninteresting. ive muted so many accounts but they don’t stop coming.
there’s no edge to any of the content that makes it fun. it’s a puritanical facsimile of what twitter used to be.
It seems to me to be a massive ad $ play. The place is flooded with brands and celebrities. Plus, Adam Mosseri stated that Threads isn’t trying for hard news or anything “angry.” It’s just a soft, bland spot to soak up more $$$
https://www.threads.net/t/CuZ3LjhNl0m/?igshid=MzRlODBiNWFlZA==