3 points
Yup, we’re in the wild west of it now where anything goes, but that’s only because there are no laws currently. Actors have already been fighting this in the movie industry to determine how to work out “face rights” and “voice rights” after they die (so they can do things like Leia in Rogue One), and now that it’s for anyone I’m guessing we’re going to see laws start to take form very soon.