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A Wendy’s spokesperson told Fox Business on Monday that the chain will begin testing digital menu boards in 2025 that will utilize dynamic pricing and artificial intelligence-enabled menu changes and “suggestive selling based on factors such as weather.”
That’s not better…
2 points
Snow day, go to Wendy’s and now chili is $30.00. Hot summer day? One small frosty for only 99.99! Can’t wait.
1 point
I believe suggestive selling based on the weather would not be price related but means they would dynamically update their displays to highlight specific menu items.