At some point in the last two years I completely stopped using Google search in browser and just use Google maps to find businesses or ddg for searches. Actual Google search just has too many sponsored or promotional links
I just searched local restaurants near me and tried to sort by distance and the first option was 800 miles away, the second was 600 miles away. It’s not just Google search getting worse.
Was over for me when I opt out out of some of their data tracking shit and they started captcha’ing me everytime I browsed there. Like wtf Google what are you anymore? Sounds dumb but them changing the banner every week was the start of the end.
Here’s the thing, Google has changed. Over time, they’ve restructured themselves, initially purposefully, but now they’re facing the consequences of that.
Google genuinely does still have amazing programmers and engineers.
The trouble is that their expertise is in crafting systems that harvest personal information; expertise in other areas has been left to rot because there’s no point in improving them.
Gmail is already entrenched, as is search, YouTube, maps, android, etc.
They aren’t going to attract a significant amount more customers, so their main avenue for continued growth has been to become better at harvesting and processing data.
For a while that was fine, but now that this expertise has been lost, Google can’t make good products. They don’t have the ability to do so, it’s not that they don’t want people to use their software and think “wow this is actually pretty great”, it’s that they genuinely can’t do it anymore. Not unless the product you want is a telemetry system, in which case I doubt you’ll find anybody that can do such a stellar job.
It’s a part of why Google starts then kills so many projects. They want to expand to collect more data, but they don’t have the ability to create good services anymore, so it just ends up being an advanced data collector with a sub-par app/website on top of it. The company just isn’t structured to make things in any other way.
Pretty soon the internet will be almost completely ruined. Within a few years. AI bots will have spammed everything. Searches and web pages will be entirely faked bs. Reddit and Lemmy will have enough ai Bots commenting and pushing agendas/products that no one will have a clue who’s a real person. Information that’s true will be almost impossible to verify online.
In short, if you think the web has gotten bad now, you ain’t seen nothin yet.
I agree with the sentiment, but lack of AI has not stopped SEO hacking in the past. Sure it will help them go farther, but there are already tons of garbage websites hacking the top 1-5 results of any search
In the past I remember it made using search engines less rewarding than using web directories, web rings, asking people on forums etc. That was slower, but gave you results (and acquaintances). While using search meant looking through dozens of pages of search results, mainly SEO.
I am more optimistic on that one. AI provides a pretty clear way out of this, since it allows you to automatically detect the bullshit. Meaning either the bullshit has to raise so much in quality that it is indistinguishable from good content, in which case it would not be bullshit anymore, or it will get filtered. AI can also transform bad websites into good ones, like a super-powered ReaderMode, AdBlock and more all rolled into one, so a lot of the “lets plaster everything with ads” will lose effectiveness.
The problem over the last decade was that Google completely lost interest in being a search engine, they are just an ad company and as long as search leads you to more ads, they are quite happy. So the user experience went down the toilet.
The real problem with AI is that it will remove the incentive for the authors. Content producers want to get paid, with AI you can just extract the information from an article without ever viewing the article or the ads around it.
I think it’s just a new world for spam.
At some point, probably soon, AI content will generate so much data it becomes untenable to store all the scraped data.
We’ll also reach a point where it becomes much more costly to parse the data for AI spam+trustworthiness+topics. If you need LLMs just to filter spam, that is a large step up in costs and infrastructure vs current methods.
When that happens what happens to search? The quality will have to degrade or the margins will drop off sharply.
They have already been trying to use ai to combat and identify ai in college and highschool papers. So far it’s been severely ineffective. AI has gotten pretty good at writing out a sentence or two that looks like it’s real. If ai improves enough I doubt they’ll be much of a way to identify it all.
“Notably, Google, Bing, and DuckDuckGo all have the same problems, and in many cases, Google performed better than Bing and DuckDuckGo by the researchers’ measures.”
Click bait headline. I see they’re good at SEO themselves.
Yeah, DDG skips all the sponsored links but I generally find what I’m looking for faster on Google if I just skip half the page rather than trying to find the right incantation to bring up what I’m looking for on DDG.
Would you be able to give an example of what you couldn’t find with DDG that was simpler to find with the help of Google? Sounds interesting to me, as I use DDG pretty much exclusively.
I don’t remember the specific case, most of the things I Google are local businesses. I find for local businesses Google is a top tier resource. Google can tell me how busy a business is right now, or if they’re closed because of the weather. I often have to do some digging to find the business’ page on DDG, if they have one. If I’m looking for a local contractor, like a water heater or drywall repair guy, the ads aren’t even that intrusive, they’re literally what I’m looking for. On DDG, I’ve got to do some clicking to find a contractor and then all the reviews are on Yelp. General contractors will have a list sometimes on DDG, but it’s not all that helpful, I’ve never seen a phone number without clicking once or twice.
I’ve tried, many times over the years, to use DDG and you are 100% spot-on. I find it damn-near impossible to find what I need without some deep voodoo magic to somehow craft the perfect query. It’s been a decade+ since I’ve gone to page 2 of a Google search. Using DDG I can be 3 or 4 pages deep before maybe finding the answer. There is SOOO much irrelevant stuff to filter through.
It sucks, I don’t want to use Google, but there doesn’t seem to be a great alternative.
just use a !g if you don’t get what you want the first time on ddg and you’ll still get a proxied google search result.
I honestly think there’s something wrong with Google’s individual customization. They’re leaning in a little too hard on things you’re likely to be searching for rather than what you’re actually searching for.
DDG gives me better results for random searches on things I’m not usually looking for. When I was looking for Godot exercises yesterday every hit on DuckDuckGo for ages was just exactly what I wanted. When I went over to search Google there was a lot of more varied topics. Now, hands down if I need what time a certain store closes at a certain location Google will give me exactly what I’m looking for. Likewise if I need to know what’s near something else Google is absolutely superior to DDG. Google’s image search is also far more accurate and useful.
But then I come back and look for a medical condition for my cat that I’ve never heard of before, You passed by the sponsors and they’ve got a couple of random pages about it maybe a Reddit article or two that’s now blocked, but it quickly devolves to adjacent searches.
But if I go and search for any of my usual suspects, The rankings come back pretty decent.
Yeah, the paper shows a startling lead for Google, more than I would have expected.
I try to swap to DDG every so often (usually once a year, giving it about a month), but every time search ends up being frustrating enough so I don’t stick around. Nevermind their boneheaded decision of using Apple Maps over something that actually wants to be useful like OpenStreetMap. But what I didn’t expect was just how big the difference between the two is when analyzed, damn.
I switched to using startpage.com recently based on a comment I read on Lemmy and I’ve been generally pretty pleased with the results. Just one more google service I can stop relying on.
Startpage is owned by an ad company. Always been a bit sketched out by that.
Kagi is paid service, but the results are so good!
edit: fix typo
I recently switched to it, and it’s night and day, it saves me a lot of time when I find exactly what I’m looking for right away. I love it!
it’s decent, but I’ve stopped using it because I’m not fond of the decisions they’ve been making https://chaos.social/@scy/111704636274463611
I nearly left them after reading through all that, but I kinda reached the conclusion that they have open discussion about it on the company portal with users, they’ve given their justifications, and they are listening. Who knows though, maybe they’re just funnelling through brave to save money, and it’s got nothing to do with search results.
To me, it’s an icecream with a smell of dogshit, rather than an icecream topped with dogshit. It’s not completely perfect, but it’s a struggle to find any service that’s 100% agreeable nowadays.
It really is terrible. I was a DDG early adopter and then Kagi. It’s been a while since Google has been my daily driver, but I do sometimes use it and the results are just bad. There’s so much spam and the results page is a mess. To my eyes, Google is worse than either Kagi or DDG in just about every way except speed. The only other thing I can really think of where Google is much better is in local search. They are damn good at that.
