By combining Mozilla’s scale and trusted reputation with Anonym’s cutting-edge technology…
Ya, that reputation is taking a big hit right now.
Smells like there’s BIG enshittification ahead…
I, for one, do not welcome any form of advertising.
I’ve been using Firefox since the beginning, before that Mozilla, and before that Netscape Navigator.
But I think it’s finally time to switch to Librewolf.
I don’t want digital advertising of any kind, even if my privacy is “preserved” through fancy data-laundering.
They could just use non-personalized ads instead tbh. They do need to earn some money after all
They do need to earn some money after all
If every ad-supported website went dark today, nothing of value would be lost.
I don’t agree. As a single counter example of many YouTube has a huge wealth of information and content.
Maybe that value isn’t worth the ads, that is much harder to say for certain. But it is clear that there is some valuable information on some sites that are supported by ads.
Duckduckgo manages to have privacy respecting ads. I really value that. If you’re searching cars, cars pop up, they don’t look at your history or anything else. Unobtrusive and you can look away
That’s a nice thought.
Then you suddenly realize no one knows up from down or down from up. Society would shift on such a massive scale people would probably just stick their smartphones in a drawer and only use them to message people they already know personally and check them a few times a day like an answering machine.
Then suddenly you realize you haven’t heard about Ukraine, Russia, Israel or Palestine in months. It’s November 28th and you heard someone mention a ‘new president’ but you didn’t even vote. Shit, you forgot to vote. There were no social media or news websites reminding you about the election and you didn’t have it on your new wall calendar yet! Ah that’s what all those “Vote Now!!!” yard signs were about, fuck…
It’s a nice thought, but the internet is powered by ads. (Almost?) Every subscription-supported website is also ad-supported. The internet would basically go under. AFAIK all the Lemmy apps have ads too. It’d be a nice change to get back to get a force shove back to the early-mid 90’s. Maybe we’d do things differently. People would certainly be outside talking to each other a lot more.
Here’s how it works:
- Secure Environment: Data sets are matched in a highly secure environment, ensuring advertisers, publishers, and Anonym don’t access any user level data.
- Anonymized Analytics: The process results in anonymized insights and models, helping advertisers measure and improve campaign performance while safeguarding consumer privacy.
- Differential Privacy Algorithms: These algorithms add “noise” to the data, protecting it from being traced back to individual users.
Okay. It’s still boils down to give us all the data and trust us. But hopefully they’re more trustworthy than other people, and not corrupted by influence and money like other humans are?
By combining Mozilla’s scale and trusted reputation with Anonym’s cutting-edge technology, we can enhance user privacy and advertising effectiveness, leveling the playing field for all stakeholders.
I was surprised they said they’re so explicitly, but yeah they’re trying to monetize the Mozilla reputation for things that I’m not sure stick to their core philosophy
To me, this only makes sense if it’s integrated advertising in the browser. Trying to get third party websites to use their advertising network probably will be a very difficult sale.
It could be a way of greenwashing, or whatever the expression is for privacy washing, businesses like meta, Google, by letting them license a “privacy friendly” advertisement platform.
As far as I’m aware, there’s only two major online advertising platforms, meta and Google. So breaking in is a third platform would be difficult, unless they could integrate into apps directly through Mozilla’s app footprint
driving advertising performance requires privacy-enhancing approaches to data driven marketing. Anonym’s privacy preserving solutions allow you to take full advantage of your data assets.
Fundamentally, privacy and data-driven marketing are diametrically opposed
Basically I see two options:
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This works for advertisers and based on your “profile” you are strongly influenced by the ads shown to you. So might just as well give your data to Meta and Google, who already sell profiled (and not individualised) ads.
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This doesn’t work for advertisers and you are not strongly influence by the ads shown to you. So the advertisers could just as well put a link somewhere and hope it is found by their target audience.
Also I don’t my browser, my OS or any other core component on my system to be in bed with people who are trying to extract as much money as possible from me.
