28 points

No one can beat Ublock Origin

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5 points

I hope it stays that way.

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44 points
*

It’s times like these that online advertisements need to get creative to get ahead in this never ending adblocking arms race, just like the very subtle advertisement in the car chase scene in the Academy Award nominated film, “Barbie”, now available on Blu-ray and select streaming services.

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21 points
*

I know right? The other day I was drinking a coke and wondering about side effects of weight loss drugs such as Ozempic, and it occurred to me that advertising could be a lot more creative and subtle.

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6 points

But there is something to be said about superliminal messaging as well.

Instead of trying to subtly influence people to watch your movie, why not tell them directly to watch your movie instead?

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4 points

Forget telling you, they should just start playing the movie and bill you

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2 points

Sneaky upvote!

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101 points

blocker blocker blocker blocker blocker

MUSHROOM MUSHROOM

blocker blocker blocker blocker blocker

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45 points

(and when things go bad…)

Ad! Ad!! Oh, it’s an ad. :(

Blocker blocker blocker blocker blocker blocker blocker blocker …

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10 points
*

Oh Great Cthulhu, we’re old.

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44 points

Youtube is wasting ressources, it’s a fight they can’t win

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30 points
*

They have infinite resources. They’re making gestures to dissuade normies. I suspect this will get them most of the result they want. They’re also wasting time, effort and resources of adblock programmers (and that is a far more limited resource).

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27 points

If they had infinite resources, they wouldn’t need to worry about adblockers.

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3 points

They aren’t worried about them. They are squeezing what they can out of the platform.

Iirc YouTube has a positive revenue now

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1 point

Because they wouldn’t need advertising?

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11 points

Sure but as long as there is a least one dedicated bearded dude hidden in a dark underground room behind his screen, they will be defeated. No matter how much they spent on the new technology. What I mean is that devs might burn out, they will still be replaced by others. And we get such people faster than youtube is able to burn them out

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1 point
*

They don’t need to actually unblock everything. They just need to convince their advertisers and stock holders they are.

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6 points

Exactly this. They ALWAYS lose this fight.

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2 points

nah, if they embed the ad into the video stream (they were testing this for some users!), the only adblocking option will be to blank out the screen and wait through the ad (or download the video in advance and edit the ad out automatically), both of which would make it a lot more annoying to adblock than currently.

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7 points

This is actually one of very few valid cases for an LLM, to help sponsorblock determine ad segments by analyzing the word choice and speech patterns in segments of the video.

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2 points

YouTube Revanced already has a blocker for sponsor segments embedded in the video.

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2 points

you can skip through sponsor segments, but these are ads from youtube, not from the creator, and youtube will not let you conveniently skip through the ads. if implemented correctly, youtube could ensure that the ad is fully played, which would need downloading and automatic editing to counter.

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2 points

No, you just need to skip the ad. Sponsorblock has been working for years now, solving pretty much the same problem

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3 points
*

Sponsor Block relies on the ads being at the same timestamp for all users

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0 points

nope, the ad time varies unlike a sponsor segment, and also youtube would not let you skip through an ad while streaming it, whereas sponsors you can, hence the download and edit out with LLM or whatever algorithm works best

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17 points

Youtube’s crackdown on adblocker usage has created a huge Streisand effect. There’s a lot of people all over the world that would’ve never known about adblockers if youtube just didn’t say anything and didn’t do exactly what they did.

Now, all the major adblockers and ad-blocking browsers have stepped their game up and made it so people can still block ads on youtube.

There’s userscripts you can get from greasyfork…or is it greaseyfork that allow you to bypass all of youtube’s bullshit.

100% of the videos that actually belong on youtube are almost always demonetized anyway.

If you’re not constantly getting demonetized on every video you put out, despite bending over backwards to follow the rules, you’re doing something wrong.

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9 points

There’s a lot of people all over the world that would’ve never known about adblockers

I see this sentiment a lot. Is there any reliable data to support it?

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4 points

Not OP but in my personal experience I’ve talked to countless people that had no idea watching YouTube without ads is possible (without paying) and their minds were blown. With Google calling out attention to it like this, I’m sure many will get curious. Most people don’t use their electronics beyond basic functionality…

And tbh you’re gonna be hard pressed to get real data of how many ppl are suddenly finding out about it.

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1 point

yes, ublock, adguard and brave all stepped up their game

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2 points

Exhibit A: Youtube premium

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1 point

Not to mention that Vanced-type apps and content mirrors are still going strong, and proper alternative platforms like Grayjay and Nebula are getting more attractive.

I wonder how soon self-hosted video distribution will be feasible. Does ActivityPub support that yet?

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3 points

I think Peertube fits that description: “PeerTube is a self-hosted ActivityPub-federated video streaming platform using P2P directly in your web browser.”

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