Some ideas that came to mind:
- What if we made a pizza pocket but with jam and peanut butter?
- You know how Nutella on toast is one of the easiest things to make? What if we made it even easier?
- You know how people make a cup of tea and forget about it? What if we made a sandwich that worked like this?
Just a silly thought I had when in the shower I wanted to share.
PB&J is like, one of the cheapest meals you can make, right? What if it WASN’T?
I mean, it’s literally in the name. “Hey, you know how some kids hate the crust and their parents cut it off? What if we sold it like that.”
They were probably made with elementary school students in mind or rather, their parents or guardians.
Its early in the morning, and you have x number of kids you need to make sure they brush their teeth, get dressed, all while you need to get yourself ready to go to work. Chuck one of these in a lunchbox plus some other bits and they’ll be thawed by lunch time.
It was made by 2 North Dakota dads at the request of their wives. It took just a couple of years for the idea to take off, marketing the product to scools. It was then sold to Smuckers in 2003. So the pitch probably went something like, “you two are inventors, can’t you make this easy sandwich… easier?”
Uncrustables came out shortly after the George Foreman grill.
Someone smashed their PBJ on a Foreman grill and decided to make the result into a product.
