222 points
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Assuming this was around 1994, and adjusting for inflation, it should still be under $2.

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54 points

Pic 2 also looks like uber eats, not instore

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50 points
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17 points

$3.99 in app for me rn. Total ripoff.

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10 points

It switches to $3.99 when I put it in my cart.

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44 points

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7 points
*

I went through the drive thru last year and spent almost $20 on 3 beef chalupas. The cashier looked puzzled before she told me the total lol. The one thing I want from that place, I knew it would cost me.

Not worth it afterwards, I decided.

Goddamn I want a chalupa

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7 points
*

I found a picture of a taco bell menu from late 2023 showing the beefy 5-layer for $2.19.

https://www.reddit.com/r/tacobell/comments/180gjxn/whats_your_favorite_menu_item/

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1 point
Deleted by creator
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16 points

The beefy 5 layer burrito was introduced in 2009/10

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50 points

So, Ryan Gosling was 29 years old in the top picture. Damn is he a great actor.

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11 points

Must be a method-actor.

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8 points

til he’s a year older than me

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6 points

It’s stitched together, it’s not a taco bell ad, it’s a meme.

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-30 points

The whole supply chain increased their prices as well. Did you take that into account?

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24 points
*

The supply chain presumably cost something in the first pic too. The prices of those things should have also gone up according to inflation. So wouldn’t they also be included in the “inflation adjusted” figure? It’s not like they were calculating what it cost without needing a supply chain.

In fact, I would think that if anything, the overall price of supply chains would have decreased as technology got better (better fuel, better gas mileage, better routes, better forms of transportation, better computer models to predict outcomes, etc).

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4 points

Supposedly the argument for the recent absurd food prices is because of oil prices increasing (translates to shipping costs increasing) so much with Russia invading Ukraine and everyones sanctions on Russian oil plus the disruption of wheat production in Ukraine.

And then there’s just plain old fucking greed.

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4 points

By scaling entire price? Yeah.

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2 points

A Ryan Gosling appearance today is enough to warrant $5 for 5 layers.

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-30 points
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That’s only taking into account monetary devaluation, not inflation of goods and services (or vice versa)

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40 points

What?

Monetary devaluation is an economic policy Inflation is literally the “general increase in the prices of goods and services”

https://en.m.wikipedia.org/wiki/Inflation

https://en.wikipedia.org/wiki/Devaluation

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1 point
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Removed by mod
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-7 points
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Inflation is market derived and does not include devaluation of the currency, source is your own link on deflation.

In a global economy goods and services are sourced internationally and are subject to various exchange rates. Rarely anything is ever 100% domestic

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10 points
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Monetary devaluation is the only thing that gives any thin-veiled justificstion for price increases. Anything not covered by the inflation calculator is greed.

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3 points

The inflation calculation is gamed too to make numbers look smaller

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2 points

You mean greed

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71 points

That price held untill atleast 2012, that’s a solid 5 dollars of increase in just over 10 years. I could totally be talking out my ass

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49 points

Weird, 2012 was about when Brian Niccol took over as Chief Marketing Officer and then later became CEO of Taco Bell. Afterwards he moved to Chipotle and raised prices and lowered quality there too. Now he’s in the news for becoming the new Starbucks CEO where he will be commuting via private jet 600 miles 3 days a week.

So you’ll be happy to know that your extra money on tacos, burritos, and coffee goes to good use like paying this asshole millions of dollars to fly around on a private jet enshittifying everything he touches

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13 points
*

This chaps my ass almost as much as the beefy 5 layer burrito

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10 points

And the cherry on top about that guy… he’s a union buster.

New Starbucks CEO Brian Niccol Has a History of Union-Busting. Niccol’s tenure as Chipotle CEO was marred by settlements over unfair labor practices and child labor law violations

https://www.commondreams.org/news/new-starbucks-ceo

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6 points

Union busting and child labour and still can’t get prices down. If that’s not a terrible CEO I don’t know what is.

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7 points

Capitalism fanboys will read these posts and think to themselves “boy I sure am glad we’re not like the soviet union where a small cabal of elite deprived everyone else of a good life for their own benefit”

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23 points

Beefy5 layer burrito has that effect.

Hopefully most of the price increase is tax related as a luxury food item and the money goes towards diabetes and obesity research. Right?

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-25 points

Had to AI this one.

The Beefy 5-Layer Burrito at Taco Bell was introduced as part of the company’s “Why Pay More?” value menu in 2010, priced at 89 cents. Over time, like many fast-food items, the price of the Beefy 5-Layer Burrito increased due to inflation, rising food costs, and other economic factors.

The exact timing of each price change can vary by location and market, but in general, the price increased gradually over the years. By the mid-2010s, the price had risen to over a dollar, and by the late 2010s and early 2020s, the price could be found in the range of $1.50 to $2.00 or more, depending on the region and promotions.

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40 points

Yes, trust AI, that’s what Ryan Gosling looked like 14 years ago.

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13 points
*

It has to be the early 90’s, he was born in 1980 and looked like this in 1998.

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4 points

You do realize those are several images stitched together… right?

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1 point

It was, in fact, introduced in 2010. I don’t know what’s up with the image, but the AI appears to be correct.

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8 points

Lmao, yeah… I doubt that was from 2010 😂

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2 points

Well… it was released in 2010 so I don’t know what you want me to tell you lol

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5 points

Everyone shitting on you but your AI is right. It was about 9 months or so it lasted. I know because I took a course at the exact time and survived off those when I was broke as fuck. It doubled then like a year or two later had doubled again and that held until around Covid

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22 points

Everyone’s shitting on him because people loathe lazy copy/paste paragraphs from chatGPT in their online discourse. Me included.

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38 points

Inflation, greed and enshittification.

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8 points

Stagflation

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29 points

I don’t know what’s sadder the giant Safeway sandwiches going from $9.99 to $13.99 or my mortgage about to go up like 200 goddamn dollars…

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26 points

My mortgage has gone up like $300 in the last 14 years due to taxes & insurance… but if I were still a renter it’d have gone up by $1000 (or more?) so I’m not complaining.

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11 points

You should complain. We’re all getting ripped off.

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9 points

I mean, my house value quadrupled during that time, so it’s kinda fair that I’m paying more property taxes. As for the insurance… I gotta admit I haven’t paid much attention.

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1 point

Housing should be free. At least the rent of a coffin 6 feet underground is still affordable.

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12 points

As a renter, I don’t pity the mere $200 increase you’re dealing with.

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6 points

escrow went up that much?

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10 points

Yes, your escrow can go up that much if your property tax, school tax, or in some cases insurance had a sudden jump in value or changes in what can be claimed. It varies by area and loan, but isn’t unheard of.

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4 points

interesting, based on Zillow info my house doubled in price in the last 5 years, but my escrow only went up $20 in that time, mostly insurance, don’t tell my county tho 😂

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5 points

My car insurance has doubled in less than 8 years. But don’t worry, it has less coverage too! Oh, but I’ll get a teeny tiny discount if I let them install a lowjack!

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2 points

My car insurance went up like 20% from last year to this year. Exact same shitty “coverage” as before.

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4 points
*

The saddest part is the beefy 5 layer burrito being what people that worked at Taco Bell would order and ask for it grilled for a reasonable cheap meal to now resulting in “WTF is there any ground beef here? WTF is there real cheese? Are these ‘beans’ safe to consume?”

Edit: my friend who previously worked there when in college asked if it was even beans on the thing…

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3 points

Yep mines about to go up $200 because my insurance is over $1,000 more this year.

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3 points

At least you’re not just throwing away money like those of us who have seen rent double in 3 years.

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1 point

My retirement plan is a intentional heroine overdose.

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1 point

How do you have a mortgage change price? I don’t get that? Both of mine haven’t ever changed.

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3 points

Mortgage payments cover insurance and taxes in addition to the mortgage itself. Unless you have a variable rate mortgage the portion of the payment going to the loan doesn’t change but the amount needed to cover taxes and insurance can.

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2 points

Oh okay. So I could just include the other charges when I say mortgage here in the states and I could say the same thing then.

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1 point

I think it’s typical to get a 5 year contract and having to renegotiate a new mortgage at the end of said contract. At least, it is here in Canada. Rate goes up, monthly payment goes up.

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1 point

Do you have 10, 15, and 30 year loans up there?

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25 points

Capitalist greed happened.

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