The emergence of the video essay as a cultural phenomenon is more than just a quirky trend; it’s a symptom of the West’s broader failure to harness and cultivate its productive forces, a visible marker of our economies slowly unraveling. On a macro scale, it reveals a profound mismanagement of labor—watching as a generation’s potential is funneled into crafting endless hours of content, dissecting Shrek or analyzing video games, instead of engaging in work that builds or sustains society. In China, the youth are driven by the desire to contribute to tangible progress, to build, innovate, and drive their nation forward. But in America, the dream has curdled. We’ve settled into stagnant niches of pseudo-intellectualism, finding comfort in the shallow pursuit of online validation within a system that has long since given up on real advancement.
Our failure is glaring. We no longer even pretend that we can send our youth to universities to study subjects that matter—if they do manage to attend, we burden them with crippling debt, forcing them into absurd career paths where ad revenue from lengthy video essays becomes a lifeline. It’s as if we’ve collectively agreed that these pursuits have some intrinsic value, when in truth, they are little more than distractions in a society that no longer knows how to channel its workforce effectively. This should be a source of deep embarrassment—a nation once proud of its industrial might, now reduced to a hollow shell, its workforce chasing clicks and likes in the absence of real opportunity.
Capitalism, with its endless rhetoric of innovation and efficiency, has failed us. If capitalism truly optimized labor and resources as it claims, we would see the fruits of that efficiency in our infrastructure—in high-speed rail lines connecting cities like San Antonio and Austin, enhancing mobility and productivity. In China, such connections are not just ideas but realities, tangible proof of a system that recognizes the value of investing in its people and their ability to move, work, and create. But here, in the heart of the capitalist West, we languish. Our labor force is squandered on content creation that serves no purpose, producing nothing of real value, a testament to the unproductive reality of our so-called efficient system.
The irony is stark—capitalism, in its current form, is profoundly unproductive, a fact laid bare for anyone who takes a cursory glance at the vast ocean of content on YouTube. The platform itself is a monument to our collective failure, a digital wasteland where the intellectual potential of a generation is frittered away, not on building a better future, but on the futile pursuit of relevance in a world that no longer offers them a meaningful role. In this sense, the video essay is not just entertainment—it’s a quiet cry of despair, a reflection of a society that has lost its way, where the dreams of the young have been reduced to the pursuit of fleeting digital fame in a collapsing economy.
In China, the youth are driven by the desire to contribute to tangible progress, to build, innovate, and drive their nation forward.
Lol kids really don’t give a shit about this
“In China, the youth are driven by the desire to contribute to tangible progress, to build, innovate, and drive their nation forward.“
This is just positive orientalism, this is just a repackaging “Japan is good because honour and samourai”. The work condition in China is improving for the cities, but people are apathetic and thinking people care about nation building is delusional (and also sus)
Also imagine there are no people in China who are not terminally online like any nations with an internet access.
As an Asian youth, this is not really orientalism. Obviously, we suffer from laziness and apathy as much as people from other countries do, but we do get pushed into STEM fields culturally. And there is an expectation by our parents for us to become productive members of society. And many of us do internalise the idea.
I mean, 80% of the men in my extended family are in STEM or construction or the like (not a joke or hyperbole). This is mostly because there is a huge demand for these fields given how important they are for developing countries, but the material base does impact the culture of a society. I know many Indians who lament about the youth wanting to become youtubers instead of astronauts.
Most people in China are not going into STEMS because they believe they can contribute to society tho, they go because it’s a sector that can secure better benefits (more and more doubtful nowadays) especially if you become a worker in the public sector. The country contribution not even in the equation for most people and it’s mostly cope.
OP is saying that the nationalist factor is the main driver of Chinese youth.
Is this a bit? Am I stupid?
YouTube essays (despite many being awful) are art. We live in a society of excess and made up jobs where the work of middle management is useless and wasteful. I understand you are likely talking about people just generating endless nonsense on a schedule just to make ends meet but you’re throwing the baby out with the bath water. Even the most frivolous or trivial essays are infinitely more valuable than being a bean counter at some hedge fund or an engineer at Raytheon.
Labeling art as “unproductive labor” is bullshit. Is capitalism causing an endless amount of drivel to be created? Yes. But if the alternative is no written art is available because it’s “unproductive” I don’t want to live in that world either.
As they clarified in the comment, they are talking about it as a systemic issue of overproduction of pop cultural analysis slop indicating that production is breaking down. That does not mean they assert a better society would have no such slop, but there wouldn’t be a billion little channels talking about the semiotics of parapa the rapper.
Let’s use another situation, one in which everyone made Serious Kingdom Hearts pachi-slot lore analyses and no one did agricultural labor. Surely you agree that such a society would die, right? Or even if only a vanishingly small group did agricultural labor? So wouldn’t it be rational to say “Let’s pull back a little on slot machine backstories so we can eat,” right?
So when you look at the catastrophic problems occurring around us today, surely we must conclude that the labor force is being underutilized getting diverted to telling us about paremovedo ball dialectics?
Most video essayists seem like underemployed English or philosophy majors and generally the sort of people that probably wouldn’t be out there building railways if Patreon didn’t exist
I get that impression, too. A lot of them would like to become writers or do literary analysis, except those are kept behind paywalls and nepotism. YouTube has basically replaced what radio used to be for local musicians.
You see this in other fields across YouTube as well. A lot of artists do YouTube/tictok/whatever tutorials because they can’t make a living on art. Makeup tutorials by people wishing they could be professional makeup artists working in television and film. Cooks showing recipes. Et cetera etc. and so on and so forth ad nauseum across multiple platforms, hoping to make it big so they can quit their shitty retail job in order to work on their craft full time.
underemployed English or philosophy majors and generally the sort of people that probably wouldn’t be out there building railways if Patreon didn’t exist
I wish English/Literature/Philosophy types had more options. It kinda sucks that outside of academia teaching those things there doesn’t seems to be a good venue for them to make some decent income.
Unironically they are probably the best undergraduate degrees for people people going into law. Of course, the problem becomes getting into law school and then being able to afford it. And since we live under capitalism, lawyers who do pro bono work or are public defenders get paid like shit while corporate attorneys make bank.
oh shut up. you’ve never been to china. you’ve never talked to a chinese teen and probably haven’t talked to an american teen either in a long fucking while. teens don’t watch fucking video essays, like what are you even talking about.
I’m having a hard time parsing your comment combined with the graph, are you being sarcastic? It looks like teens in the West do watch a lot of YouTube videos based on the graph
If you actually looked at the graphs my point would be obvious. There’s barely a difference between the answers that kids in china, the uk or the us give. Sure OP would want you to believe that all kids in the US want to make useless Youtube Essays and all kids in China want to be productive for the good of the glorious chinese nation, but the actual difference in numbers is just 12 percent.
And the jobs the kids actually name are all the same anyway, and none of them would be “productive” jobs according to whatever ass-backwards view of productivity OP has.
This seems long and boring and not worth reading. Could you repost it in a video format?