333 points

Curse English idioms, I literally thought they were rebranding to Mud.

permalink
report
reply
68 points

I mean, after X it looks downright sensible.

permalink
report
parent
reply
24 points

It’s a more down to earth name at least.

permalink
report
parent
reply
10 points

sigh

permalink
report
parent
reply
65 points

It’s because of the capitalization. If the title was “SanDisk’s name is now mud” this wouldn’t happen.

permalink
report
parent
reply
3 points

I mean I get what you’re saying, but a title is always capitalized, no?

permalink
report
parent
reply
2 points

I thought so too. I always capitalized my post titles on the old site until someone said I’m a dumbass for doing that and that it’s annoying. 🤷‍♂️

permalink
report
parent
reply
2 points

It wasn’t always like that. A shift happened on the internet like 10 years ago I believe.

permalink
report
parent
reply
47 points

I was also very, very confused at first.

permalink
report
parent
reply
16 points

I guess I was thinking that if Gwyneth Paltrow could found a company called Goop that anything goes these days.

permalink
report
parent
reply
12 points

I’m pretty sure that was the author’s intention.

permalink
report
parent
reply
7 points
*

Probably very deliberate, in the wake of Twitter’s disastrous rebranding.

find fringe idiom

capitalise all words

and… send

There. Easy clickbait.

permalink
report
parent
reply
31 points

Wouldn’t be the weirdest rebrand recently, honestly

permalink
report
parent
reply
10 points

Good thing it explains it in the second line of the article.

permalink
report
parent
reply
7 points

Me too

permalink
report
parent
reply
4 points

I thought they were pulling a Facebook and rebranded themselves to avoid the bad press.

permalink
report
parent
reply
-1 points

Wait…. They’re not doing that? What?

permalink
report
parent
reply
201 points

Just an FYI on Sandisk.

They were acquired by Western Digital in 2016.

So this bullshit falls as much at WD’s feet as it does their wholly owned subsidiary, Sandisk.

permalink
report
reply
13 points
*

Wait… Is that true? Holy fuck.

Edit: Yes. Yes it is. Fuck.

permalink
report
parent
reply
3 points

I completely lost trust in Western Digital after they lied about their NAS drives. Cost me a lot of money that stunt.

permalink
report
parent
reply
1 point

They are still operated pretty separately internally.

permalink
report
parent
reply
2 points

These drives were sold under both brands, the response has been the same for both.

permalink
report
parent
reply
169 points

50% percent off a product that is almost guaranteed to lead to complete data loss?

By Grabthar’s Hammer, what a savings!

permalink
report
reply
30 points

50% percent off a product that is almost guaranteed to lead to complete data loss?

Get them for people you hate. 😏

permalink
report
parent
reply
0 points

You are a scholar and a gentleman! A prince among men, you might say…

permalink
report
parent
reply
13 points

I came back to comment. I’m still chuckling at your Galaxy Quest quote

permalink
report
parent
reply
5 points
*

I just wish text could convey the soul crushing ennui Rickman displayed when he delivered the line.

permalink
report
parent
reply
1 point

ennui

Next step is to fold in the cheese

permalink
report
parent
reply
0 points

For the delivery alone, I think it’s my favorite line in the whole movie.

permalink
report
parent
reply
152 points

Let’s be clear that a failing part is one thing but silently dumping them on the public is the unforgivable failure. I hope shareholders are seeing this and selling.

permalink
report
reply
58 points

I hope shareholders are seeing this and selling.

Sandisk has been a wholly owned subsidiary of Western Digital since 2016.

WD’s share price is up ~25% this year…

permalink
report
parent
reply
21 points

They’re saving a ton by not matching our 401ks anymore

permalink
report
parent
reply
0 points

Sorry, I don’t know the term. What is a 401k?

permalink
report
parent
reply
11 points

But WDC is down almost 10% in the last 10 days

permalink
report
parent
reply
0 points

Good point. I was looking from when this problem was first discovered vs when this news hit as you did.

permalink
report
parent
reply
12 points
*

Yep, and shame on clickbaity tech “news” websites for churning out “awesome deals on SanDisk SSDs!” articles with no mention of the failures.

permalink
report
parent
reply
146 points

It took my sleep deprived brain far too long (less than a second, but still) to realise this wasn’t a genuine name change.

permalink
report
reply
59 points

Me too! I was thinking, “Why would any brand rebrand themselves to Mud? That is even worse than Twitter rebranding to X!”

permalink
report
parent
reply
34 points

Same. The stupid capitalisation of nouns doesn’t help.

permalink
report
parent
reply
13 points

I grew up with title case being a thing ☹️

permalink
report
parent
reply

Technology

!technology@lemmy.world

Create post

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


Community stats

  • 18K

    Monthly active users

  • 12K

    Posts

  • 529K

    Comments