333 points

Curse English idioms, I literally thought they were rebranding to Mud.

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68 points

I mean, after X it looks downright sensible.

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24 points

It’s a more down to earth name at least.

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10 points

sigh

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65 points

It’s because of the capitalization. If the title was “SanDisk’s name is now mud” this wouldn’t happen.

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3 points

I mean I get what you’re saying, but a title is always capitalized, no?

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2 points

I thought so too. I always capitalized my post titles on the old site until someone said I’m a dumbass for doing that and that it’s annoying. 🤷‍♂️

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2 points

It wasn’t always like that. A shift happened on the internet like 10 years ago I believe.

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47 points

I was also very, very confused at first.

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16 points

I guess I was thinking that if Gwyneth Paltrow could found a company called Goop that anything goes these days.

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12 points

I’m pretty sure that was the author’s intention.

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7 points
*

Probably very deliberate, in the wake of Twitter’s disastrous rebranding.

find fringe idiom

capitalise all words

and… send

There. Easy clickbait.

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31 points

Wouldn’t be the weirdest rebrand recently, honestly

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10 points

Good thing it explains it in the second line of the article.

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7 points

Me too

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4 points

I thought they were pulling a Facebook and rebranded themselves to avoid the bad press.

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-1 points

Wait…. They’re not doing that? What?

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201 points

Just an FYI on Sandisk.

They were acquired by Western Digital in 2016.

So this bullshit falls as much at WD’s feet as it does their wholly owned subsidiary, Sandisk.

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13 points
*

Wait… Is that true? Holy fuck.

Edit: Yes. Yes it is. Fuck.

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3 points

I completely lost trust in Western Digital after they lied about their NAS drives. Cost me a lot of money that stunt.

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1 point

They are still operated pretty separately internally.

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2 points

These drives were sold under both brands, the response has been the same for both.

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169 points

50% percent off a product that is almost guaranteed to lead to complete data loss?

By Grabthar’s Hammer, what a savings!

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30 points

50% percent off a product that is almost guaranteed to lead to complete data loss?

Get them for people you hate. 😏

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0 points

You are a scholar and a gentleman! A prince among men, you might say…

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13 points

I came back to comment. I’m still chuckling at your Galaxy Quest quote

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5 points
*

I just wish text could convey the soul crushing ennui Rickman displayed when he delivered the line.

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1 point

ennui

Next step is to fold in the cheese

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0 points

For the delivery alone, I think it’s my favorite line in the whole movie.

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152 points

Let’s be clear that a failing part is one thing but silently dumping them on the public is the unforgivable failure. I hope shareholders are seeing this and selling.

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58 points

I hope shareholders are seeing this and selling.

Sandisk has been a wholly owned subsidiary of Western Digital since 2016.

WD’s share price is up ~25% this year…

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21 points

They’re saving a ton by not matching our 401ks anymore

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0 points

Sorry, I don’t know the term. What is a 401k?

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11 points

But WDC is down almost 10% in the last 10 days

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0 points

Good point. I was looking from when this problem was first discovered vs when this news hit as you did.

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12 points
*

Yep, and shame on clickbaity tech “news” websites for churning out “awesome deals on SanDisk SSDs!” articles with no mention of the failures.

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146 points

It took my sleep deprived brain far too long (less than a second, but still) to realise this wasn’t a genuine name change.

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59 points

Me too! I was thinking, “Why would any brand rebrand themselves to Mud? That is even worse than Twitter rebranding to X!”

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34 points

Same. The stupid capitalisation of nouns doesn’t help.

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13 points

I grew up with title case being a thing ☹️

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