49 points

Intel says the rebranding “better aligns to customer requests” to simplify its processor names

But it doesn’t simplify the processor name!? Instead of i5, we now have to say “core 5” or “intel core 5”.

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27 points

Even worse … we have to specify between “Core 5” and “Core Ultra 5”

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16 points

“I’d like to order the newest chip you got. The Beyond Plus Ultra Core Ultra 5+ Supreme Deluxe. No, I will not accept the Beyond Plus Ultra Core Ultra 5 Supreme Deluxe. That is last gen garbage from last week.”

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14 points

Dang it. It’s even worse.

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12 points

I have a feeling everyone’s going to end up calling them i9s anyways

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9 points

Probably. The “core” name is too close to the old “Core2Duo/Quad” names anyway.

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1 point

They’re probably not too worried about people getting them mixed up with 15 year old CPUs

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8 points

They don’t seem to understand where the customer confusion comes from. A lot of people out there don’t really realize that a Core i7 could mean very different things because that name has been slapped on new CPUs for…15 years. They delineate product generations as part of a model number (2600k, 6700k, etc). There is so much ambiguity when someone just says their computer has a Core i7, non tech-savvy folk aren’t going to remember the string of numbers that comes after that.

AMD copied them, and that probably leads to similar confusion.

Apple seems to be the smart one in the room when it comes to CPU naming. The generation of the product is right there in the first part of it’s name: M1, M2, etc. The performance class is suffixed (no suffix, Pro, Max, Ultra).

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4 points

They should hire you.

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3 points

Before it was Intel Core i5 so it’s simpler than the old name

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9 points

Well officially yes, but I don’t know anyone that consistently called it “Intel Core i5” instead of just “i5”. And I don’t see that happening with just “5”.

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6 points
*

“Which processor do you have?”
“5”

said nobody ever

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28 points

“intel core 9 ultra” sounds like something apple would name

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19 points

Let’s just have Microsofts Xbox division name then.

  • Intel Core 5
  • Intel Core 5 ultra
  • Intel Core 5 series Ultra
  • Intel Core 5 series Ultra pro
  • Intel Series Ultra Core Pro 5
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11 points

You forgot

  • Intel Core Intel 5 Series Pro

which is different from

  • Intel Core 5 Series Pro
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5 points

Don’t forget

  • intel core one slim

Which is their best one.

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6 points

And then you’d have the following processors be called the Intel Core 360, followed by the Intel Core 1

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13 points

iCore 9 Pro Max

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3 points

iCore 9 Pro Max

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2 points

I’m still annoyed HBO Max was changed to Max. Fucking stupid

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22 points

Yeah, removing one character isn’t gonna simplify things if we’re taking on more stuff at the end.

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8 points
*

oh boy I can’t wait for the Intel Core 5 Pro Max Ultra HD and Knuckles

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2 points

Featuring Dante from the “Devil May Cry” series!

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2 points
*

Featuring Dante from the Devil May Cry Series, NEW Funky Mode+

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1 point

Battle Royale at the Olympic games, anniversary edition

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18 points

Drug dealer character Stringer Bell in ‘The Wire’ had a good scene where he talked about the business strategy of repackaging and renaming something when you are unable to raise the quality of a product. Just rename it and customers think it’s better.

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3 points

I think you’re onto something there

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2 points

Does that mean AMD is Marlo?

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15 points

So what’s faster? A Core 7 or a Core Ultra 5?

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12 points

Ryzen

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