Intel drops ‘i’ processor branding after 15 years, introduces ‘Ultra’ for higher-end chips

“intel core 9 ultra” sounds like something apple would name

I’m still annoyed HBO Max was changed to Max. Fucking stupid

Let’s just have Microsofts Xbox division name then.

Intel Core 5
Intel Core 5 ultra
Intel Core 5 series Ultra
Intel Core 5 series Ultra pro
Intel Series Ultra Core Pro 5

You forgot

Intel Core Intel 5 Series Pro

which is different from

Intel Core 5 Series Pro

Don’t forget

intel core one slim

Which is their best one.

And then you’d have the following processors be called the Intel Core 360, followed by the Intel Core 1

Intel says the rebranding “better aligns to customer requests” to simplify its processor names

But it doesn’t simplify the processor name!? Instead of i5, we now have to say “core 5” or “intel core 5”.

Even worse … we have to specify between “Core 5” and “Core Ultra 5”

Dang it. It’s even worse.

“I’d like to order the newest chip you got. The Beyond Plus Ultra Core Ultra 5+ Supreme Deluxe. No, I will not accept the Beyond Plus Ultra Core Ultra 5 Supreme Deluxe. That is last gen garbage from last week.”

They should hire you.

I have a feeling everyone’s going to end up calling them i9s anyways

Probably. The “core” name is too close to the old “Core2Duo/Quad” names anyway.

They’re probably not too worried about people getting them mixed up with 15 year old CPUs

Before it was Intel Core i5 so it’s simpler than the old name

Well officially yes, but I don’t know anyone that consistently called it “Intel Core i5” instead of just “i5”. And I don’t see that happening with just “5”.

“Which processor do you have?”
“5”

said nobody ever

They don’t seem to understand where the customer confusion comes from. A lot of people out there don’t really realize that a Core i7 could mean very different things because that name has been slapped on new CPUs for…15 years. They delineate product generations as part of a model number (2600k, 6700k, etc). There is so much ambiguity when someone just says their computer has a Core i7, non tech-savvy folk aren’t going to remember the string of numbers that comes after that.

AMD copied them, and that probably leads to similar confusion.

Apple seems to be the smart one in the room when it comes to CPU naming. The generation of the product is right there in the first part of it’s name: M1, M2, etc. The performance class is suffixed (no suffix, Pro, Max, Ultra).

Man, I guess I’m at least middle age now. I remember thinking my first custom build’s processor was definitely gonna have to be one of these brand new badass i7s.

My first PC, custom built, was an Intel 486DX4 100Mhz. 4MB RAM and a 800MB HD. Paid in a currency that doesn’t exist anymore.

Trust? That seems like a currency that doesn’t exist anymore

Mine was 75MHz and 8MB of RAM. Windows 95 was too heavy but WFW was great.

Man, I was a teenager, reading the PC magazine ads, wishing I had the money to build a system like this!

You’ll still know what the numbers at the end mean

“Though Intel does promise to keep the generation of a chip noted in the codename, i.e. ‘Core 9 15900K’.” [1]

[1] https://www.pcgamer.com/intels-ditching-the-i-in-core-i5i7i9-and-will-stop-calling-out-chip-generations/

Yeah, removing one character isn’t gonna simplify things if we’re taking on more stuff at the end.

oh boy I can’t wait for the Intel Core 5 Pro Max Ultra HD and Knuckles

Featuring Dante from the Devil May Cry Series, NEW Funky Mode+

Battle Royale at the Olympic games, anniversary edition

Featuring Dante from the “Devil May Cry” series!

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Intel drops ‘i’ processor branding after 15 years, introduces ‘Ultra’ for higher-end chips(www.engadget.com)

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