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18 points

“Jif” is the original pronunciation. It is a pun, a play on the word “jif” short for “jiffy” meaning a short amount of time, as in “I’ll send it to you in a gif”. The newer pronunciation has become popular based on the fallacious reasoning that an acronym should be pronounced the same as its constituent words, which isn’t a thing at all.

Language evolves, and both pronunciations are common enough to be considered acceptable. The only way to be wrong about how to pronounce the word is to claim one of the pronunciations is wrong.

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48 points

Become popular? It’s been popular roughly for the lifespan of the format. It’s hardly language’s fault the developer wanted to make an unfunny reference to a since forgotten peanut butter slogan.

On the other hand linguistics indicate a hard g sound with the construction of the word, constituent words aside. Plenty of four letter words starting with the gi combo have a hard g, including but not limited to gift which you may notice is very similarly constructed.

Whatever else the English language may throw at us, people appreciate consistency because we can make some sense of the world. A hard g is the consistent, predictable, sensible choice for the limited availability of those virtues English offers.

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11 points

Become popular? It’s been popular roughly for the lifespan of the format.

I’m gonna stop you there, because I’ve been using the format for about 30 years, and people only started using the new pronunciation in the last 10-15.

Everything you said about linguistics is entirely crap. English is not a proscriptive language. English linguistics doesn’t indicate anything at all. It is descriptive, and is anything but consistent. There are no rules about word construction or pronunciation. Words are pronounced the way they are understood, and if you are understood then you have pronounced them correctly.

You could argue that the original pronunciation is archaic, like “encyclopaedia,” but the problem there is that the word itself is like 35 years old, and there are people like me who have been using the word since there was only one acceptable pronunciation who aren’t likely to change.

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4 points

people only started using the new pronunciation in the last 10-15.

As someone else pointed out already, this is untrue. While it may not have been popular in your circles, it definitely was in others. I’ve been saying it with a hard g as long as you have with a soft and I’m not the originator either.

English linguistics doesn’t indicate anything at all.

They absolutely do. That’s why you can sound out a word you’ve never seen before. You may not always be right when you do because they indicate, they don’t define.

There are no rules about word construction or pronunciation.

There are, there are just exceptions. For example, an e at the end of the word is silent. I’m certain you can give me a word where it’s not, but there are at least six in this paragraph alone where it is.

if you are understood then you have pronounced them correctly

In this logic if someone has been pronouncing a word all their life with a single pronunciation and travels to another location with a much different accent they can only now be pronouncing the word wrong.

If understanding is also the only metric then a hard g would still be preferable. Not only does a written g tend to make people lean to a hard g in my experience, but there’s more words that could be mistaken for a soft g pronunciation.

You could argue that the original pronunciation is archaic,

Could I not argue that the original pronunciation has fallen out of favor?

the word itself is like 35 years old

Is there a time requirement for pronunciations to become archaic?

since there was only one acceptable pronunciation

Which isn’t a time that existed, as we’ve established

who aren’t likely to change.

Given your stance on language this is absolutely a you problem. If the rest of us collectively decided to understand it as only with a hard g, you would not be understood and therefore be pronouncing it wrong by your own logic.

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12 points
*

I’m gonna stop you there, because I’ve been using the format for about 30 years, and people only started using the new pronunciation in the last 10-15.

I’ve been using the word since the mid 90s and it’s always been hard G for me.

I don’t say that to suggest that you or anyone else are wrong to say it with a soft G (although my brain cringes each time I hear it), but since I don’t think I invented the hard G pronunciation I think claiming it’s a recent thing is a fallacious argument against the hard G.

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4 points
*

It’s been popular in use but casual everyday people weren’t always bringing them up in conversation.

English is not consistent, accept that. You can say gif but I’ll continue to call it gif.

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-6 points

English is not consistent, accept that. You can say gif but I’ll continue to call it gif.

That doesn’t mean we have an ehxcuse to haje jt worse

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3 points

English is not consistent, accept that.

This is the real answer. Both are correct and that’s that. It can be gif as in image, or gif as in graphic.

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8 points

Jift.

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20 points

There exists other words that start with gi but use the soft g, gin for example. But regardless, the pronunciation of one word is not determined by the pronunciation of other unrelated words.

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13 points

But regardless, the pronunciation of one word is not determined by the pronunciation of other unrelated words.

In English? Yes. In other, more structured and sane languages? No.

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8 points

an unfunny reference to a since forgotten peanut butter slogan.

Yep. Jiffy is only used for peanut butter. Great point!

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3 points

You can find plenty of places where the claim is that it’s a soft g because “choosey devs choose gif”.

Where jiffy is used is irrelevant in that case.

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15 points

It’s Gif and I don’t care what anyone says

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10 points

I don’t care either. Now excuse me while I go gerk off.

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14 points

Dijusting.

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3 points

Oh yeah well I say drink more Ovaltine

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2 points

Why do they call it Ovaltine? The container is round. The mug is round. They should call it Roundtine.

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5 points

The newer pronunciation has become popular based on

The newer pronunciation has become popular based on their internalization of the obscure patterns of English pronunciation, informed by the most similar word: “gift” which uses a hard g. Everyone I know of started saying it with a hard g because that’s what made sense based on the spelling, long before hearing the weird thing about constituent words.

Nobody pronounced LASER as Lah-seer, which you’d have to do if you used “A as in Amplification” an “E as in Emission”.

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2 points

OK but there are other similar words that start with gi like giraffe and gigolo, but really that’s not why I or anyone I knew in the 90s started using the soft g to say “gif.” We did so because we learned about the format, and said “Neat, what’s it called?” and they said “it’s called a gif” because that was the name of the format. We didn’t debate the pronunciation because it had been given a name, the same way you don’t ask a person you just met “Shouldn’t ‘Bob’ be pronounced with a long ‘o’ like the very similar name ‘Job’? I’m going to call you ‘Bobe’ because that makes more sense to me.” You’d have to be a massive douche to say that out loud to a person who had just introduced themselves.

If someone said it with the hard “g” we just nodded and went about our day because it doesn’t matter, we knew what they probably meant and they just hadn’t read the manual.

Pronunciations change over time, and that’s good. Language is a function of communication, and better communication is what enabled humans to transfer knowledge. If someone uses the soft g, you know the word they’re saying, and I know you’re probably not saying the word “gift” from context. We’re communicating either way, and we don’t have to pronounce every word the same.

Case in point, I don’t say “emission” with a long “e” sound, I say “ehmission” because it doesn’t matter that much.

The only way to be wrong is to claim that someone else is saying it wrong.

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2 points

“Neat, what’s it called?” and they said “it’s called a gif”

Yeah, and then we all assumed it was pronounced “gif” not “jif” because the only other word with the letters “gif” was “gift” and that had a hard g. Later on, someone claimed it was supposed to be pronounced “jif”, but we all laughed at that idea and kept using the correct pronunciation.

We didn’t debate the pronunciation because it had been given a name

Neither did we, it was a hard g. There was no debate. Sure, some people claimed it was supposed to be a soft g, but we all laughed at that idea because it was ridiculous.

We didn’t debate the pronunciation because it had been given a name, the same way you don’t ask a person you just met “Shouldn’t ‘Bob’ be pronounced with a long ‘o’ like the very similar name ‘Job’?

I’m guessing you’re not multilingual then, because I am, and it’s extremely common to change how someone’s name is pronounced. People with the name “David” who are French are used to the French pronunciation of their name being “Dah-veed” but in English “Day-vid”. French people pronounce “Bob” as “Bub”. It’s good to allow people to slightly change how your name is pronounced because it flows better in their language. If they have to pause every time your name comes up to adapt how it’s said, it just makes things more difficult.

As for “gif”, if someone pronounced it as “jif”, we giggled a bit, but that’s it. It was only if someone was really insistent that it had to be a soft g that we really laughed. Some people tried to claim that the creator of the format had wanted a certain pronunciation, but we knew that didn’t matter.

Language is a function of communication, and better communication is what enabled humans to transfer knowledge

Exactly, and part of good communication is good pronunciation, because if you mispronounce things it makes it harder for people to understand you. If you insist on using a nonsensical pronunciation then you’re just trying to make it hard to communicate with you.

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13 points

The approximately equal amount of upvotes and downvotes this comment received pretty much sums up the entire gif wars.

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