This is why marketing is a bullshit job.
As are modern sales.
There should be a different name for people at a store that answer questions about a product on request.
No one should be trying to convince anyone to buy anything as a job. What the hell is that? If you make a cool product/service/thing for a reasonable price, people will come to you. If you don’t, stop trying to pressure people into consuming it when they otherwise wouldn’t.
There’s different types of marketing.
One type is awareness marketing, which is exactly the type that’s the furthest from “forcing shit down your throat”.
Then later, when you’re searching for something and see their name, your monkey brain will prefer the “familiar” option.
And tbh I do have to disagree with “people will come to you”, it’s really hard to grow if people don’t know you exist.
And tbh I do have to disagree with “people will come to you”, it’s really hard to grow if people don’t know you exist.
I’m against the concept of unnecessary growth/metastasis. I prefer homeostasis/equilibrium.
Unless you’re bringing something profoundly superior to what exists to the table that will have people who hear rumors of it coming to you, there’s no need for a 76th brand of chicken sandwich.
We’re growing/metastasizing our species and a lot of other species into oblivion. It’s a shame our species is belligerently unwilling to consider a different strategy.
Well in more technologically advanced sales, there are reps who understand the technology deeply and try to explain it to execs and other engineering folk who might be interested. This is a role I find pretty valuable, since some engineers don’t have good communication skills.
