so it’s the next hydroflask?

Love the thoroughness of this. The only detail I could add is that the pink version pictured is a Starbucks exclusive version. And if an expensive cup wasn’t enough, there is a market for add-ons to the cup like phone holders and shoulder straps.

TikTok is probably the most effective marketing platform in decades. Probably this generation’s equivalent of G.I. Joe and Transformer commercials cartoons.