Google has plunged the internet into a “spiral of decline”, the co-founder of the company’s artificial intelligence (AI) lab has claimed.
Mustafa Suleyman, the British entrepreneur who co-founded DeepMind, said: “The business model that Google had broke the internet.”
He said search results had become plagued with “clickbait” to keep people “addicted and absorbed on the page as long as possible”.
Information online is “buried at the bottom of a lot of verbiage and guff”, Mr Suleyman argued, so websites can “sell more adverts”, fuelled by Google’s technology.
Google?? No, not Google. Capitalism. The same forces that drove the internet’s growth are making it so much worse than it could be. Profit motive trumps everything and drives the hellscape of engagement monetization
Yeah, let’s absolve the individuals working at the companies who did this from all responsibility by blaming an abstract concept instead.
Capitalism may be the game, and Google may have only been one of the players, but they’re still playing dirty.
Because if Google didn’t exists, another company would have done the exact same. So yes, I think its pretty accurate to blame the system that make this business plan the only one to succeed.
So the people who made those decisions just get a free pass then?
Come on, let’s hold people accountable. The system sucks, I agree, but the issues are massively exacerbated by the rich and powerful not being held accountable. So don’t let them hide behind economic ideologies or legal entities; point your finger at them.
Capitalism isn’t the problem. It’s corruption. So rather than fix the problem and hold the corrupt individuals accountable, you’d rather stop the symptom. But then the source of the problem is still there and manifests itself elsewhere. But it’s easy just putting bandaids on things, so I can see why that would be the crux of your efforts.
Yeah, this guy just seems butthurt. If anything, Google was a prime mover and “Good guy” for about a decade or so. The Internet was fundamentally broken around the mid to late 2000s when broadband became ubiquitous and social media became popular. Tons of people online and zero way to control anything. The Internet and WWW simply weren’t built for this scale.
I think it’s the centralization of services that broke what the internet was in the mid-00s, and increasingly monetized every facet of it. What was internet culture in the 00s became nerd identity in the late 00s-early 10s, which over the decade became completely appropriated and commodified by capital interests.
More of the internet now is intentionally constructed to cater to a market demand. In the 00s anyone could afford to run a publicly accessible web page fully designed by them. Now that’s just having a profile on an existing social media site. Google was incredible because it helped you find the most niche type of internet site, but when everything became so consolidated it pivoted to advertising, cloud services, and venture capital. Now it’s just a monster that seeds any technology they think would help them make profit and focuses the entire sector around that motivation.
More people are now on the internet to turn a profit as well, because it’s now the primary place for business. Things you used to do on the internet for fun in your spare time are now career paths.
Sure. But also the tech bro culture of “I’m not responsible for the consequences of my choices, so long as there is a computational layer between those consequences and me”.
Silicon Valley, and it’s legion of brown nosers, all love to believe that “I didn’t think…” is a valid excuse, not a self-indictment.
Oh yes, it’s Google who ruined the Internet… Not all the Content farms like facebook, instagram, twitter and online news. Its the search engine guys.
If we are trying to dig into the root cause? Then yes, honestly. It is Google. And don’t call them the “search engine guys”, that’s not what they are about. They are the “mass aggregation and correlation of user data guys”. Search has been a means to an end for Google for a very long time.
All those other things didn’t exist when google was developing their model. Google paved the way for the internet no longer being free, but being “free” with payment rendered in the form of user data. That in turn directly led to all those other evils you referred to. It is not an exaggeration to imply that Google is ultimately at fault for the way the internet functions today.
Nah. Disagree. I remember facebook gathering data to an extreme way before google pushed ads on search engine.
Thats like saying BP is at fault for climate change and ignoring exxon nd shell.
Google’s advertising system definitely predates Facebook. It was the inspiration for Facebook and Twitter’s monetization models … There are interviews where people in those companies talk about being inspired by this Google model where they just give everyone away for free in exchange for ads being placed on their site.
Were you not there when Google Ads started?
The part about Google isn’t wrong.
But the second half of the article, where he says that AI chatbots will replace Google search because they give more accurate information, that simply is not true.
If you aren’t paying for chatgpt, give a look to perplexity.ai, it is free.
You’ll see that sources are references and linked
Don’t judge on the free version of chatgpt
Edit. Why the hell are you guys downvoting a legit suggestion of a new technology in the technology community? What do you expect to find here? Comments on steam engines?
Wow, it’s really good. Who knew that asking a bot to provide references would immediately improve the quality of the answers?
If you try “copilot” option, you get the full experience. It’s pretty neat because it allows for brainstorming.
It is still a very “preliminary version” experience (it often gets stuck in a small bunch of websites), because the whole thing is just few months old. But it has a lot of potential
I already go to ChatGPT more than Google. If you pay for it then the latest version can access the internet and if it doesn’t know the answer to something it’ll search the internet for you. Sometimes I come across a large clickbait page and I just give ChatGPT the link and tell it to get the information from it for me.
That’s such a strange question. It’s almost like you imply that Google results do not need fact checking.
They do. Everything found online does.
It’s pretty trivial to fact check an answer… You should start using this kind of bots more. Check perplexity.ai for a free version.
Sources are referenced and linked.
Don’t judge on chatgpt free version
It depends what you’re using it for as to whether you need to fact check stuff.
I’m a software developer and if I can’t remember how to do an inner join in SQL then I can easier ask ChatGPT to do it for me and I will know if it is right or not as this is my field of expertise.
If I’m asking it how to perform open heart surgery on my cat, then sure I’m probably going to want several second opinions as that is not my area of expertise.
When using a calculator do you use two different calculators to check that the first one isn’t lying?
Also, you made a massive assumption that the stuff OP was using it for was something that warranted fact checking.
I can see why you would use it. Why would I want to search Google for inner joins sql when it is going to give me so many false links that don’t give me the info in need in a concise manner.
Even time wasting searches have just been ruined. Example: Top Minecraft Java seeds 1.20. Will give me pages littered with ads or the awful page 1-10 that you must click through.
Many websites are literally unusable at this point and I use ad blockers and things like consent-o-matic. But there are still pop up ads, sub to our newsletter, scam ads etc. so much so that I’ll just leave the site and forego learning the new thing I wanted to learn.
When I tried it it was never able to give me the sources of what it said. And it has given me way too many made up answers to just trust it without reasons. Having to search for sources after it said something has made me skip the middle man(machine).
You probably tried the free version. Check perplexity.ai to see how the paid version of chatgpt works. Every source is referenced and linked.
This guy is not talking about the current version of free chatgpt. He’s talking of the much better tools that will be available in the next few years
They’ll need to make money with a cheap cost-per-sale, so they’ll put ads on the site. Then they’ll put promoted content in the AI chat, but it’s okay because they’ll say it’s promoted. Eventually it won’t even say it’s promoted and it will just be all ads, just like every other tech company.
Why? Because monetization leads directly to enshittification, because the users stop being the customers.
because they give more accurate information, that simply is not true.
From my experience with BingChat, it’s completely true. BingChat will search with Bing and summarize the results, providing sources and all. And the results are complete garbage most of the time, since search results are filled with garbage.
Meanwhile if you ask ChatGPT, which doesn’t have Internet access, you get a far more sophisticated answer and correct answer. You can also answer follow up questions.
Web search is an absolutely terrible place for accurate information. ChatGPT in contrast consumes all the information out there, which makes it much harder for incorrect information to slip in, as information needs to be replicated frequently to stick around. It can and often is still wrong of course, but it is far better than any single website you’ll find.
And of course all of this is still very early days for LLMs. GPT was never build with correctness in mind, it was build to autocomplete text, everything else was patchwork after the fact. The future of search is AI, no doubt about that.
Chatgpt flat out hallucinates quite frequently in my experience. It never says “I don’t know / that is impossible / no one knows” to queries that simply don’t have an answer. Instead, it opts to give a plausible-sounding but completely made-up answer.
A good AI system wouldn’t do this. It would be honest, and give no results when the information simply doesn’t exist. However, that is quite hard to do for LLMs as they are essentially glorified next-word predictors. The cost metric isn’t on accuracy of information, it’s on plausible-sounding conversation.
Ask chatgpt “tell me the biography of the famous painter sndrtj” to see how good the bot is at hallucinating an incredible realistic story that never happened.
Even if AI magically got to the point of providing accurate and good results, I would still profoundly object to using it.
First, it’s a waste of resources. The climate impact of AI is enough of a reason why we should leave it dead until we live in a world with limitless energy and water.
Second, I don’t trust a computer to select my sources for me. Sometimes you might have to go through a few pages, but with traditional search engines at least you are presented with a variety of sources and you can use your god given ability of critical thinking.
I don’t trust a computer to select my sources for me.
I’m not sure what you think modern search engines do, but this is pretty much it. Hell, all of the popular ones have been using AI signals for years.
You can request as many sources from an AI as you would get from Google.
Of course there are always challenges, especially with how results are ranked. I have been extremely dissatisfied with the development of search engines for years now. I find Duckduckgo to at least be less bad than Google. Currently I’m checking out Kagi, which at least lets me rank sources myself. Still on the fence though - it does seem to flirt more with AI than with transparency, which has me worried.
But absolutely, it’s not that I think the current state of search engines is great either - it just seems to me everything is getting worse and the Internet has entered a death spiral between AI and the enshittification of social media.
Then again, maybe I just reached that age where you start hating everything.
That’s LLMs, which is what is necessary for Chat-AI (the first “L” in there quite literally stands for Large).
Remove the stuff necessary to process natural human language and those things tend to be way smaller, especially if they’re just trained using the user’s own actions.
I dunno. There have been quite a few times where I am trying to do something on my computer and I could either spend 5 minutes searching, refining, digging through the results…or I can ask chatgpt and have a workable answer in 5 seconds. And that answer is precisely tailored to my specifics. I don’t have to assume/research how to modify a similar answer to fit my situation.
Obviously it’s dependent on the types of information you need, but for coding, bash scripting, Linux cli, or anything of that nature LLMs have been great and much better than Google searches.
Okay but the problem with that is that LLMs not only don’t have any fidelity at all, they can’t. They are analogous to the language planning centre of your brain, which has to be filtered through your conscious mind to check if it’s talking complete crap.
People don’t realise this and think the bot is giving them real information, but it’s actually just giving them spookily realistic word-salad, which is a big problem.
Of course you can fix this if you add some kind of context engine for them to truly grasp the deeper and wider meaning of your query. The problem with that is that if you do that, you’ve basically created an AGI. That may first of all be extremely difficult and far in the future, and second of all it has ethical implications that go beyond how effective of a search engine it is.
Did you read my last little bit there? I said it depends on the information you are looking for. I can paste error output from my terminal into Google and try to find an answer or I can paste it into chatgpt and be, at the very least pointed in the right direction almost immediately, or even given the answer right away vs getting a stackoverflow link and parsing the responses and comments and following secondary and tiertiary links.
I absolutely understand the stochastic parrot conundrum with LLMs. They have significant drawbacks and they are far from perfect, but then neither is are Google search results. There is still a level of skepticism you have to apply.
One of the biggest mistakes people make is the idea that LLMs and websearching is a zero sum affair. They don’t replace each other. They compliment each other. Imo, google is messing up with their “ai” integration into Google search. It sets the expectation that it is an equivalent function.
I’d say they at least give more immediately useful info. I’ve got to scroll past 5-8 sponsored results and then the next top results are AI generated garbage anyways.
Even though I think he’s mostly right, the AI techbro gameplan is obvious. Position yourself as a better alternative to Google search, burn money by the barrelful to capture the market, then begin enshitification.
In fact, enshitification has already begun; responses are comparatively expensive to generate. The more users they onboard, the more they have to scale back the quality of those responses.
I suspect that client-side AI might actually be the kind of thing that filters the crap from search results and actually gets you what you want.
That would only be Chat-AI if it turns out natural language queries are better to determine the kind of thing the user is looking for than people trying to craft more traditional query strings.
I’m thinking each person would can train their AI based on which query results they went for in unfiltered queries, with some kind of user provided feedback of suitability to account for click-bait (i.e. somebody selecting a result because it looks good but it turns out its not).
I mean most top searches are AI generated bullshit nowadays anyway. Adding Reddit to a search is basically the only decent way to get a proper answer. But those answers are not much more reliable than ChatGPT. You have to use the same sort of skepticism and fact checking regardless.
Google has really gotten horrible over the years.
Its already happening at my work. Many are using bing AI instead of google.
And if you follow the chain of causation to the top what do we find?
Not everything is 100% capitalism or 0% capitalism In this case, unregulated capitalism and the basic human greed are responsible for this situation. Everybody wants to make a quick buck, never mind the consequences Also a full capitalist system would not have invented the internet as we know it or the World Wide Web or even the micro computing industry
Also a full capitalist system would not have invented the internet as we know it
We’d have had CompuServe, only bigger. Subscription only, walled garden environments.
Might have got something close to modern ubiquity with cable companies bundling search and forum functions in with the video, but it would still be heavily monetised and tightly controlled.
The purest Capitalism is Unregulated Capitalism: Regulated Capitalism means that there is some other ideology (in the basic sense of “set of ideas”) guiding the decisions about the where and how to regulate said Capitalism and having the power to impose itself on Capitalism (otherwise it wouldn’t be “regulating” it, just “advising” it, which would be promptly ignored) hence above it.
The problem is exactly that the dominant political system we’ve had for the last 4 decades, often known as neoliberalism, is all about removing regulations on Capitalism (hence neoliberalism), so a movement to make Capitalism the one and only political ideology with any real power for every and all political decisions in Society, not merelly the ones related to Trading. This is why it’s now common for mainstream politicians to harp all about “doing what’s best for businesses”, unconditionally and never once using the caveat that Society should only help businesses which are good for Society.
The problem is exactly that we’ve mostly moved to 100% Capitalism, with no other ideology above it providing oversight and correcting its problems.
Maybe Capitalism does work well as a means to optimize resource allocation and bottom-up economic coordination for optimal results in some markets, but it most certainly doesn’t work well at maximizing outcomes for the greatest number, in terms of systemic survival (Capitalism brough up Polution, which it most definitelly wasn’t solved by it, and now Global Warming) and doesn’t even seem to work well in markets which aren’t highly liquid with no negative externalities (i.e. naturally very competitive and non poluting or otherwise damaging).
Yeah…not so simple.
Our system based on infinite growth for the investors is what fucks everything up. The incessant need for MORE places pressure on companies to fuck someone over for money once the initial innovative growth stage ends and the market gets saturated. They buy or crush what competitors they can to squeeze the market. Usually the employees get it first with hiring cheaper labor, reduction in fringe and real benefits, rising costs for existing benefits, etc. Then the consumer gets hit next with enshittification. Shittier services, harder to access services, unbundling, more fees, shittier products, etc. often compounded with more in-your-face marketing.
Another good examples of this I feel is how netflix is doing (and disney+ now as well). Year over year profits for shareholders have ruined what used to be good (or at least descent) businesses.
I figure it’s like cable companies. They get you hooked with a low price that puts the squeeze on competitors, then slowly jack up the fees on existing customers. It’s a safe bet when peer companies are also raising prices because where can the customers jump ship to that isn’t the exact same enshittified service? Plus, if there’s a series they’ve got you hooked on, are you going to want to leave or just rationalize that nobody else is better?
IMO we’re going to see more “subscribe for [extended time period]” and save $2/mo or maybe even timed contracts with abusive cancellation fees to keep customers on the hook.
Goolag went completely off the rails when they decided to drop the “Don’t Be Evil” pledge. There were whole projects dropped on a dime the moment anyone questioned if a certain project or action was “evil”. Now nobody at Goolag even cares anymore. It’s all about that $earch For More $$$; anyway they can get it.
It will ultimately be their downfall, mmw.
“Don’t be evil” is still the last line of Google’s corporate conduct. Seemingly not many people understand that Alphabet is Google’s parent company, not their direct replacement, and all they did was change it to “Do the right thing”, because generally when you’re broken up in anti-trust measures, you don’t want to just rename your company.
Note: I am not arguing that Google is a “Good” company. It’s just nonsensical to point to a completely arbitrary “Evil” in their policy and say that without that they would, y’know, be evil. Particularly when Google itself still has that policy.
