126 points

Gotta love the first line of the wikipedia article on this commercial. Yes, there is a wikipedia article on this commercial.

“Coming Home” (commonly referred to by unofficial titles such as the Folgers Incest Ad

Wiki here

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49 points

“She peels off the red bow and sticks it on his shirt. “What are you doing?” he asks. “You’re my present this year,” she responds. The camera zooms in on her shy glance, then cuts to his furtive, flirty smile.”

Totally normal sibling banter, nothing to see here folks.

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6 points
*

4chan told me that incest is wincest

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9 points

Huh

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8 points

So

  1. Commercial

  2. Webtreads get crazy

  3. Wikipedia page about the things some treads imagined

  4. “Things some fringe group went crazy over” is how we define ‘edgy trauma’ now

By that logic, the pizza basements were real.

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20 points
*

You mean threads?

Also, no, it’s not fucking normal to say “you’re my present this year” to your sister. Shit’s creepy, the only way someone thinks it isn’t is because they’re either socially inept or a KHV.

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23 points

What if your sister lives in a different country, and you haven’t seen her in ages, and she comes to visit you, and then you find out she packed her really sexy lingerie?

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11 points

I was initially really confused about why you were suggesting someone was the koi herpes virus.

For any other confused fish people, KHV stands for kissless, hugless virgin.

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-2 points

it’s not fucking normal to say “you’re my present this year” to your sister.

socially inept

Oh, the irony.
You may not have caught it, but that phrase isn’t what’s innapropriate about the commercial.

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5 points
*

I watched the ad, never seen before… Am I blind for not seeing the mentioned sexual tension here?

Looks like a common american style ad to me.

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2 points

WHAT???

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2 points

LMAO how did someone watch the original commercial this is based on that’s actually cute and wholesome with a kid sister and go, “you know what this commercial needs?”

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101 points
*

I had never viewed this commercial before today. After reading the comments here, naturally I wanted to see it for myself and followed a link. I honestly didn’t see anything other than standard sibling interactions. The early morning “dreamy-style” lighting (prime coffee drinking time) is the only thing that gave off a romantic atmosphere of any kind. From the comments here it’s clear others see something between the two across but it feels like a bit of a reach to me.

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80 points
*

I thought it was referring to the parody continuation.

https://youtu.be/CKgKPGBa9EQ

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32 points

Which was only made because people got incest vibes from the original…

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26 points

Okay…the parody was funny. Lol. Thank you for sharing that.

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12 points

Definitely is

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6 points

First time I realise it’s not the original 😳

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44 points
*

Sorry, but gen Xers weren’t allowed to express genuine feelings for siblings.

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15 points
*

gen Xers weren’t allowed to express feelings

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4 points
*

its why we were the slacker generation and the laziest generation and the … well they didn’t start the generation name calling with the Millennials, you could say.

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12 points

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1 point

“We’ve secretly replaced Chet’s coffee with a Pershing missile, let’s see if he notices…”

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8 points

Nothing more genuine than sex between siblings

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27 points

You have some massive sexual tension between your siblings.

And that’s hot

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25 points

Do you have siblings? Because the way they are portrayed on pornhub is not how it really is

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15 points

I’m the eldest of four.

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9 points

Hubba hubba

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24 points

I think if you go into it knowing they’re siblings, it’s all fine and normal. The rest of us saw the commercial blind, naturally interpreted the relationship as romantic and then were surprised to learn they’re siblings and the recalibration was funny. If you have no context, and you’re trying to interpret what the relationship is, at the beginning it definitely resembles a romantic relationship more than a sibling friendship

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8 points

The rest of us saw the commercial blind, naturally interpreted the relationship as romantic

But… the first single word the actress said was “SISTER!” while pointing at herself…

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2 points

I thought that was a really weird thing to say. I wonder if Folgers also thought the two were romantic so they half ass fixed with “Just make her say ‘sister’ to establish they’re siblings and call it a day.”

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22 points

This is definitely not normal sibling interactions. It is categorically creepy and the direction makes it seem like theyre romantic partners.

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17 points

It’s just the porn addicted weirdos whose first thought was incest.

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23 points
*

Pretty much everyone thought it was a weird commercial, that’s why it blew up. Even Wikipedia calls it the incest ad lmao

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10 points

Sis has some hungry eyes

Bro is playing it cool

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8 points

I agree. It didn’t seem out there. Seemed like honest love of another. Idk.

BUT… The incest version is SUPER funny.

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80 points

I’m in the Don’t Know camp. What’s the deal with the commercial?

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138 points

It’s about a brother and sister being happy to see each other at Christmas after he comes home from some volunteer thing overseas. For some reason, people have been shipping them as a brother/sister incest pairing. There’s legit porn fan fiction about this one commercial, it’s super weird

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70 points

Some days I forget I’m on the internet and then I read some shit like this. I woke up 20 minutes ago and that’s already enough internet for me today.

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74 points

Posted from a lemmynsfw account 🤔🤔🤔

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4 points

Hey, don’t be like that, remember that the problem is the people not the internet.

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61 points

“Some reason”

The reason being that anyone who has siblings and watched that commercial thought they acted like lovers, not siblings.

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32 points

I only have same-sex siblings and thought it was weird, so when I saw the memes and stuff, I asked my friends with opposite-sex siblings what they thought. They said the same.

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49 points

It’s the direction of the commercial. The editing, the long drawn out eye contact, the lack of family likeness. The director shot it like a romance.

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32 points

It’s because the commercial looked very “more than brother and sister” during the commercial. It was pretty abnormal behavior.

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29 points

I was fully prepared to think people were overreacting, but it really is bizarre. The cherry on the cake is the brother’s lip bite toward the end. He must already know his sister adores him, right? So WTF is he getting all bashful when she expresses that? I can easily imagine the excitement depicted here in myself when I see my distant siblings. I can also easily imagine knocking on my sister’s door, and then joking I must have the wrong house, but it didn’t seem like it was a joke for him - it seemed like genuine surprise that his sister is all grown up to the point he didn’t recognize her. Shit is weird. But fuck, the lip bite?! I know I’m not everybody, but I feel like a more normal response to a sibling expressing “you’re my present this year”, would be like, “awwwww” and a hug. It sure was fuck isn’t a lip bite.

FUCKING. BIZARRE.

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9 points

All because some ad exec wanted to produce his own wank material.

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25 points

Brothers and sisters don’t look at each other like that, brother 😅

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19 points

There’s also a SNL skit about it. Their parents walk in and they are furious.

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19 points
*

“Weird.” Any and every porn now seems to have an incest angle to it.

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23 points

What are you doing step ladder?

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7 points

Erin Esurance has entered the chat

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4 points

She was fine af

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3 points

I forget what sketch comedy show did a parody

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1 point

SNL.

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63 points

The way they filmed the commercial is bizarre. It’s a 20ish year old coffee commercial. The sister gives her brother a cup of coffee and the whole thing is filmed with an odd romantic tension. It’s just strange.

https://youtu.be/uMwFWDIFVCU?si=LiMDVm9KTyvdXnza

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24 points

It would have been funny if the actors actually were attracted to each other and that bled through into their performance, lol

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22 points

After viewing it, it seems like the writer envisioned a much younger actress.

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5 points

That makes it so much worse.

You see how he bit his lip? Now that’s some sexual tension.

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16 points

First eww.

Second, why is he missing coffee when coming back from a coffee producing region? (And I know this is a matter of taste, but I personally think Ivory Coast produces some of the best coffee in the world)

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14 points

I wouldn’t say Folgers is worse than incest, but their have been cases of separated siblings hooking up unknowingly, and how can you blame them? But nobody could mistake Folgers for a good cup of coffee.

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9 points

Kinda wanted to avoid extra tracking on this one :D

https://piped.video/watch?v=uMwFWDIFVCU

…it’s weird.

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5 points

That’s way less weird than I was expecting based on the comments. Not how I have ever interact with my sibling though. But, we’re very different people. I don’t think being happy that your older brother/sister is home for the holidays is weird in any way though.

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1 point
Deleted by creator
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23 points

It was a folgers coffee commercial with incest vibes if i remember correctly

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4 points

The brother and sister had a questionable relationship

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1 point
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62 points

Fun fact: the sister in this commercial is played by Catherine Combs, the daughter of Star Trek everyman Jeffrey Combs.

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31 points

Well that explains it. She obviously also plays his lover in another commercial, as well as his nemesis, and also the Folgers QA rep, so he was confused.

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13 points

The first three takes were of her greeting her brother by saying “BRUNT, F.C.A.”

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4 points

I love that man. He’s a fantastic actor and I get a bit of joy whenever I catch him in a show or movie

In The Frighteners, he plays this guy, who is an absolute treat:

It’s definitely one of my favorite things to watch, and I’d absolutely recommend it! (Definitely not safe for children.)

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2 points

Okay, this is like the third time The Frighteners has come up this week; the universe is telling me to rewatch that movie!

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52 points

Only in an American advert could a character come back from a major coffee producing region and think the shit in that tub is real coffee.

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12 points

I worked at the Starbucks HQ for a bit and the running gag was that when they would tap out the used espresso, they were making Folgers

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4 points

So where did Starbucks get it’s used espresso from?

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10 points

I once found a twig in a folders coffee tub. It makes sense, I suppose… But also you’re drinking twig tea.

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4 points

The beans are worse when you export them

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1 point
*
Deleted by creator
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