Most free web sites pay for their upkeep with ads. It has been an unwritten agreement since forever (or at least as long as there have been ads on the web) that if you consume the content, you pay the creator by looking at the ads on their site.

Consuming the content without looking at the ads is like shoplifting because you don’t like the way a store’s checkout counter works and/or the fact that they want money from you at all.

65 points
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Counterpoint: The checkout counter at the store doesn’t follow me out into the parking lot, grab my license place number and sell it to whoever wants it, or follow me into other stores.

Definitely an unpopular opinion, though! Take my upvote.

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15 points
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They may grab your payment info though, and use it to build a profile of you that tracks your spending habits to share with others.

Source: was one of the people whose cards had been compromised by the massive data breach Target had about a decade or so ago, because Target had been saving payment information on every customer to build profiles from.

Now I think the newer chip-based cards and tap to pay have made it harder to track customers, but that’s basically why every company is trying to push its own app these days.

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39 points
  • you pay the content creator by buying their content, not by browsing ads on their site – ads are a really annoying tip jar being waved in your face when you’re trying to hand money to the cash register
  • advertisers have been given plenty of warning to behave themselves and they refuse, they are parasitic leeches bleeding both creator and purchaser
  • adblockers are the effect, not the cause
    • original websites were ad free
    • banner ads were added and we tolerated them
    • advertisers then added in distracting flashing effects, loud audio cues, broke security with Flash, broke accessibility
    • adblockers invented
    • advertisers shed crocodile tears and pretend to be contrite
    • advertisers start pushing tracking, malware, phishing, crypto-miners
    • adblockers are now as important as antivirus for the safety of your computer/tablet/phone
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11 points

Definitely was one of the ones way back who said "If they keep it classy I won’t disable my adblocker. I want to say, generously, that maybe 10% of sites made ads that weren’t intrusive. Ad companies can’t handle themselves, they have to take over the entire page and distract from the content. It’s their own fault we use ad blockers.

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-8 points

Little bit of column A, little bit of column B. There are sites I appreciate which don’t allow you to pay to disable ads - so I sometimes take a look at one or two.There are others where the ads get annoying, so I stay away, or leave when I’ve had enough of 35 animations slowing down my web browser.

I have yet to see an ad that managed compromise the safety of my computer (knocks on wood). I am aware that this has happened, but I would be really cross with BitDefender if it happened to me.

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30 points
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Remember print magazines and newspapers? Ads pay a large portion of the costs of producing them, but no reader is obliged to look at any ads at all. Advertisers pay for a chance to be seen, not for an obligation for anyone to look at them. Since nobody has any obligation to read the ads, avoiding them cannot be a violation. You pays your money and you takes your chances.

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-11 points

I was working with a different definition of ‘look at’. When reading a magazine (according to my definition), you will look at the ad, because you never know whether a given page will contain an ad or editorial content. Your eyes will fall upon the ad, and then you move on, likely not really taking it in unless it manages to catch your eye. Same with me and web ads. Most will barely register, as the majority is really not that interesting - but sometimes, I will take a closer look, and very occasionally even click on one.

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15 points

Where I live, newspapers come with a separate detached portion that are all ads. With your logic, I’m obligated to have to read them too and not just throw them out?

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24 points

Using ads is theft (of my precious lifetime).

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6 points

I call it brain time. Those fuckers are designed to stick. I really loathe everything in advertisement and if you work there you can rot in hell as far as I’m concerned.

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22 points

Another translation of OP’s opinion: walking on the street without looking at storefronts is unfair. Stores pay a substantial rent to be there and a lot of money to renovate and pay people to put up stuff for you to look at. Anyone not looking at these store fronts are robbing people of their money. There should be traffic stops where people have to describe exactly the location, size and content of every ads on the street. Failing to do so should be punished by law.

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12 points

Sssh. Don’t give them ideas.

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Unpopular Opinion

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