They aren’t cowards. They are legally obligated to make more profit for the shareholders. They couldn’t give a rats ass about anything else. Any public company showing “support” for pride is only doing it because they think it will drive more business than they’ll lose. The system is fucked
Common misconception. Fiduciary Duty means the Board of Directors has to act in a company’s best interest. It does not mean they legally have to maximize every single profit possibility, short and long-term. Some people feel that improving a company’s reputation or outreach is in its best interest, even if it doesn’t increase profits.
It’s also important to know that no one has ever been found guilty of failing to fulfill fiduciary duty, and it’s pretty vague. Companies can still do what they want, don’t let them tell you their hands were tied and they had to do [awful, greedy thing that everyone hates]…
Tim Cook even famously responded to a right-wing troll during a shareholder meeting asking Apple to commit to only doing profitable things and dropping stuff like making their production climate neutral with "When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.” “If you want me to do things only for ROI reasons, you should get out of this stock.” and somehow he’s still around
edit: it really pissed them off too haha https://nationalcenter.org/ncppr/2014/02/28/tim-cook-to-apple-investors-drop-dead/
no one has ever been found guilty of failing to fulfill fiduciary duty
For as big a deal as is made of this by investment advisors and similar roles, this is shocking to read.
Fucking cowards, this is one reason Im jaded against anyone calling themselves an ally. The slightest pressure and they will turn
I already told my partner we can’t shop at target anymore because they gave into these fucks. Let me add more to the list.
“We don’t give in to terrorists. Only domestic terrorists.”
For all the idiots complaining about corporations milking LGBTQ+… This is far worse.
Oh no representation in media but they’re making money off it!
To be TRULY benevolent you can’t make money from doing good things. Otherwise you go to hel… Or you should feel bad.
Makking your and others lives better at the same time? That’s just selfishness. You’re working with using others to get ahead!
No. I want you to be just as miserable as me.
Representation in media but not for the money. If you happen to get more sales from it, great. But doing a 180 in response to backlash means that they don’t really care - they just want more money.
