Update from Asus

The service team reply misunderstood the situation. Unlock tool is unavailable at this moment but we are allowing the possibility to unlock, please stay tuned.

**TL;DR

  • ASUS has apparently withdrawn the ability to unlock the bootloader on its phones.
  • As per the company’s technical support team, Zenfone 10 and Zenfone 9 users won’t be able to root their phones.
138 points

ASUS is apparently killing the posibility of me being a potential customer of their smartphones.

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37 points

Rooting users are only a small percentage of all users so they probably won’t even notice unfortunately.

sent from rooted phone

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6 points

People who just want a vanilla experience likely all buy Samsung.

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15 points

Samsung goes so hard with their proprietary apps and intrusive ads. The closest to vanilla I’ve gotten is a pixel phone.

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2 points

Doesn’t matter if I ever want to root my phone or not.

It’s mine.

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6 points

ASUS annihilated the possibility I’d ever buy any ASUS product after the way they handled the 7800X3D/AM5 VoC issue. I had never really noticed, but a pretty big swathe of my tech came from them (laptop, monitor, and motherboard among others) but no more.

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1 point

It’s a big company. Lots of people in lots of departments doing lots of different things. Do you swear off Samsung memory or flash because of their practices around their TV’s or refrigerators?

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1 point

If the refrigerant on my fridge leaked and they refused to fix it, I’d sure swear off their ACs too, yeah.

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2 points

While this sucks, realistically it’s not going to even affect their bottom line. The percentage of people rooting their phones is miniscule, and even less when you look at a single vendor.

Doesn’t mean I still like the trend.

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121 points

Oh, fuck off. I’m not one to root my phone, but you own the damn thing. Once it’s in your hands, the maker should have no right to tell you what to do with it.

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32 points

Yeah, I’m really tired of this.

We should be able to root and install any OS on our phones like we can do on PC.

I don’t use root or custom ROMs on my phone anymore but this is something that should always be possible.

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15 points

Consumers seem to be too dumb for their own good.

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6 points

Regulators seem to be too captured for consumers’ good.

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79 points

Well there goes any compelling reason to buy their phones lol

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32 points

I was genuinely thinking about going with an ASUS phone next because of the unlockable bootloader, this really sucks to see.

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20 points

There are plenty of makers doing unlockable bootloaders. Honestly, just avoid Samsung.

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9 points
*

My EU S9+ (Exynos chip) is running a custom Android 13 rom without flaws. A lot of Samsung phones can be unlocked. Seems US models (Snapdragon) are the ones that can’t be unlocked, few exceptions. Most other countries have the Exynos chipset and are perfectly unlockable.

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4 points

Same here. Well they lost a potential costumer.

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5 points

Yeah no reasons besides only tiny stuff like being only flagship under 6", better speakers than samsung, better cooling and less throttling than samsung, headphone jack, near stock android. More like there are no compelling reasons to root anymore, enjoy your 1k samsung throttling tho

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4 points

2 years of updates means you’ll quickly end up with a phone that’s waiting to be hacked

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1 point

They offer 4 years of security updates, what are you on about? It’s even better than sony

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0 points

I remember owning their Transformer tablet back when Honeycomb first launched.

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52 points

Considering their crappy major release and security update support, rooting and flashing custom images is basically a requirement.

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43 points

And there I was seriously considering getting one. Greed is ruining good things again.

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3 points

I don’t understand how this move is even supposed to make them more money.

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4 points

My guess is they’re going to slow down the device on new android and block rooting so you can’t install your own OS, also, probably doing a lot of spying on the users.

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2 points

Again? I didn’t realize the ride had stopped for a bit. .

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