Welcome to 2010
Considering that RAM is shared with the GPU, it’s still not enough.
It’s OK - for an extra $400 they’ll sell you one with an extra $50 worth of RAM.
I think they meant what the end user would NORMALLY pay, which is the better comparison.
It’s really sad that this needs to be an actual headline.
Lol, right? I had a dell laptop with 16GB in 2010. How are apple customers ok with this?
for the same price other laptops sell for 64GB
what a bargain
I know it’s not a like for like comparison, but the Pixel 9 Pro that launched this month has 16gb of RAM.
Yup, while the current iPhone 15 Pro is the only model which has 8 GB of RAM, with the regular iPhone 15 having 6 GB. All iPhone 16 models (launching next month) will still only have 8 GB according to rumors, which happens to be the bare minimum required to run Apple Intelligence.
Giving the new models only 8 GB seems a bit shortsighted and will likely mean that more complex AI models in future iOS versions won’t run on these devices. It could also mean that these devices won’t be able to keep a lot of apps ready in the background if running an AI model in-between.
16 GB is proper future-proofing on Google’s part (unless they lock new software features behind newer models anyway down the road), and Apple will likely only gradually increase memory on their devices.
Pretty much what NVIDIA is doing with their GPUs. Refusing to provide adequate future proof amount of VRAM on their cards. That’s planned obsolescence in action.
And like Apple, Nvidia has no shortage of fanboys that insist the pitiful amounts of (V)RAM is enough. The marketing sway those two companies have is incredible.
It’s a complete joke that Sapphire had an 8GB version of the R9 290X, what, 11 years ago or something? And yet Nvidia is still selling 8GB cards now, for exorbitant prices, and people lap it up.
If you were being cynical, you could say it was planned obsolescence and that when the new ai feature set rolls out that you have to get the new phone for them.
I think they got caught with their pants down when everybody started doing AI and they were like “hey, we have this cool VR headset”. Otherwise they would’ve at least prepared the regular iPhone 15 (6 GB) to be ready for Apple Intelligence. Every (Apple Silicon) device with 8 GB or more get Apple Intelligence, so M1 iPads from 2021 get it as well for example, even though the M1’s NPU is much weaker than some of the NPUs in unsupported devices with less RAM.
They are launching their AI (or at least everything under the “Apple Intelligence” umbrella) with iOS 18.1 which won’t even release with the launch of the new iPhones, and it’ll be US only (or at least English only) with several of the features announced at WWDC still missing/coming later and it’s unclear how they proceed in the EU.
I would say it is more so they can advertise a lower price. But then expect you to get the more expensive ones as the bare minimum is just not enough.
It’s a good comparison actually because Apple keeps saying that their ram is faster because it’s soldered (Which is true but only if you squint). I don’t really think it makes a difference because if you run out of space you still run out of space, the fact that you can access the limited space more quickly doesn’t really help.
Well phone RAM also tends to be solded onto the board too so it’s a pretty good comparison.
When I hear about ram being soldered, I think of cheap computers with the memory permanently attached to the motherboard for planned obsolescence and/or cost.
The current mac silicon has memory integrated into the one chip that houses the cpu, gpu, cache, and memory. This approach has pros and cons, one of the biggest cons being upgradability.
It would be great if something like 64gb was stock for the prices they charge, but the fact I can run my laptop for days without it getting hot gives them a pass in my book.
