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what is this shit? I warn you I need to know RIGHT NOW or im gonna cry
78 points
Basically, Sony owns a patent that forces you to say the brand name during a commercial break to end said commercial… it’s from 2019, and it understandably stirred up some controversy back then.
50 points
the patent is from 2009 https://patents.google.com/patent/US8246454B2/en
54 points
Important context is that companies often just patent shit in case one day it’s valuable. Yes IP is stupid, yes capitalism is evil.
16 points