No, it’s about if you make a game that’s worse or off-brand. If you make a bunch of Mario games into horror games and then everyone thinks of horror when they think of Mario then good or bad, you’ve ruined their branding and image. Equally, if you make a bunch of trash and people see Mario as just a trash franchise (like how most people see Sonic games) then it ruins Nintendo’s ability to capitalize on their own work.
No one is worried about a fan-made Mario game being better.
Actually we do. If your game is so terrible, it can get removed from the Google Play store. It has to be really bad and they rarely do it. Steam does this as well. Epic avoids this by vetting the games they put on their platform site first. It’s why the term asset flip exists.