Oh no! Anyway…
TikTok’s daily active users in the U.S. is also just about 5% of ByteDance’s DAUs worldwide, said one of the sources.
So much drama in the US over this but it’s apparently merely a money-losing afterthought for its owner.
It’s almost like making money is not the primary purpose of this website 🤔
I’ve always wondered what would happen if ByteDance sells TikTok for $5 to a US Citizen who frequently visits China for lavish vacations, and that US Citizen decide to keep all the algorithms the same.
If China has an ulterior motive with TIkTok, can’t they just find a US Citizen to carry out their ulterior motive?
This means absolutely nothing.
How much of their advertising revenue comes from the US. They have shopping, I’ll bet the US buys the most.
China already has livestream shopping, it’s still relatively novel in the US. Bytedance has to compete with other local competitors in China, hating a nice external source of revenue in the US fuelling these Chinese battle is a huge boon.
I know the article says loss making app, but I bet a lot of money goes back to R&D creating the loss. They pay massive sums to get merchants to sell on their app for example.
This means absolutely nothing. How much of their advertising revenue comes from the US.
To quote the article again, “The U.S. accounted for about 25% of TikTok overall revenues last year, said a separate source with direct knowledge.” Honestly, I think that makes the case for shutting it down even stronger. TikTok isn’t in some growth-at-all-costs phase in the US. It’s likely near its peak potential userbase. If they haven’t been able to make it profitable by now, that doesn’t bode well for it ever becoming significantly profitable. Absent the legal issues, they think it’s still worth at least trying, but as it stands, it’s just a lot of money in and, just as quickly, out, with nothing to show for it at the end of the day.
You’re assuming its a profit-focused endeavor rather than a propaganda arm of the Chinese government.
5% of customers driving 25% of revenue is a market you want to invest in.
Amazon wasn’t profitable for how many years? It’s the exact same play. Take a loss to create something artificially desirable, strangle the competition and lock up your walled garden, then crank the prices.
I’ve talked with merchants TikTok Shop recruited, TikTok was paying them a ton to sell there, eating their processing fees, their shipping costs, and paying for massive discounts to customers so they could juice their metrics.
They’re starting to crank up their fees this spring and summer.
Same with advertising, advertisers want to go to TikTok, but I’m sure most of the actual spend is happening outside the app on influencers. TikTok wants that pie too.
Taking a loss means nothing in this context
Looks like they’re saying it’s running at a loss and is valued at $50b, so that Musk would end up buying it off their hands.
It’s going to be to their advantage to claim that they’re shutting down, even if they actually want that $50B buyout. If they say they’re going to sell, they’re going to lose what little leverage they have left. The public that wants TikTok will get TikTok, and the public is going to stop pestering politicians about it.
I read it as a bluff too.
They’re between a rock and a hard place, their best position is to play hardball and rile up their users.
Yeah, it means nothing to us to leave. We’re losing money!
If that were really the case why are they in the US at all? Because they know they can make money and their market position is strong.
Because China is trying to influence the US and they need to be in the US market for that
This is why the whole situation exists, IMO if there was a reason to believe China is trying to influence united states citizens, then this wouldn’t even be a discussion. There are probably hundreds of Chinese companies that operate in the US, why is tik tok signaled out? Because there’s probably a reason they’re being singled out. It might be nothing, but I’m inclined to think that the people who signed the bill know more than what they’re letting on for national security reasons.
But they can’t continue to make money this way. It will be seen as control. So they’re stuck creating a competitor or just writing off the US market.
Yeah I think they’re angling for a reversal, if not they’ll sell and probably take some massive non voting share of the venture along with a bunch of billionaires.
The public that wants TikTok will get TikTok, and the public is going to stop pestering politicians about it.
Has their user base mobilized at all? Maybe it’s just because I don’t use TikTok but I haven’t really heard much from their users about the ban. Which has been kind of unexpected.
Apparently TikTok sent out push notifications telling users to call their representatives. Minors were being provided instructions with their representatives’ phone numbers and contact info, but didn’t even know who they were calling and were asking basic questions like “What is Congress?”
Kind of shows the amount of power TikTok has over American youth.
And facebook tells its users to vote. Encouraging people to make their voices heard and engage in the democratic process is a good thing.
I love how they demonstrated they aren’t influencing people by sending out a mass message telling people what to do. It doesn’t get any more comical than that.
You just haven’t been paying attention.
Why though? Why would they give up their trade secrets? They have a global market.
They could sell the user accounts and content and let another company clip that into their own recommendation algo.
I’ve been a part of a few tech acquisitions that have worked this way. They keep their secret sauce but hand over the community.
The question is if anyone would buy it without the algorithm and the other stuff worth money. Users by themselves aren’t very useful if everyone leaves after a day.
The public [who] wants TikTok will get TikTok
In my family and peer group, the people who want to use tiktok and the people who could get and use a VPN to access a side-loaded tiktok app, has no intersect group. It’s just a bridge too far for all of them.
I’ll push them onto the fediverse yet.
Worst part about Lemmy being a tech heavy space is that so many users spout shit like “They’re not banning it, just deplatforming it” like yes, dipshit, that’s effectively a ban for something like 99% of people. You think 100,000,000 people are gonna fucking sideload the app? Love this place but it can be a bubble sometimes.
So be it. The vaccuum it will leave will get filled by another platform.
The whole point of this bill is for mark zuckerberg’s lobbying money to finally get people to use Reels
Great news for Loops!
