cross-posted from: https://lemm.ee/post/41400661
The system can listen to conversations and play ads when there’s a moment of silence. Or play a video when you’re close to the shops.
Oh good, I was worried the slide into dystopia might be slowing down for a second there.
Ah i see, time for ford to go down in the history books.
Not like that will happen, but i truly think they deserve that as a result for even considering this.
I’m already sick of the amount of ads that find a way into my private living space, but i’ve managed to negate 90% of them.
“We need to make money” yeah sure, but not at the cost of me. If you want to make money off of me i need you to sell me stuff i get to keep and are actually worth the cost.
I work too much and make too little to allow them to invade my private space.
Time for a law to be passed that kills off this bad idea permanently.
The main cause of fatal accidents is driver distraction. Anything that adds to it is moving in the wrong direction.
They should also ban the use of tablet computers in place of proper displays and controls in vehicles.
Time for a law to be passed that kills off this bad idea permanently.
With governments (of all alignments) in the pockets of, or otherwise under the influence of, the very large corporations whose advertising would stand to benefit from this, I have only the following to say: Good luck with that.
For those who don’t understand Ford’s strategy here: Ford has tons of goofy patents like this, and they’re just waiting for someone else to do this so they can get royalties.
They’re patent trolling bad ideas…
Maybe so at this point in history. Don’t be surprised when Ford implements it or something similar at a later date. Ads are in most everything now and they have already sold your data to insurance companies.
“it’s just in the corner, when you drive near one of our Partner companies”
“it’s just a square on the main menu”
“it’s just a brief full-screen suggestion”
“it’s just whispering sweet nothings at a forced-volume into your Harman Kardon premium audio system (we have always done this for plebs who opted for our standard audio system)”
“it just adds an additional waypoint to your route, like our new Signature Partner, Dunkin’ Doughnuts. Get a free small coffee when you spend $15 and say the keywords ‘ADS4LIFE’ into the drive-thru robot”
“it’s only taking control and driving you in comfort to your nearest Ford dealership to trade-in your vehicle at 100,000 miles”
“it’s only siphoning your blood plasma to keep the FordOS AI financially afloat”
“it’s only recording your banking details at the ATM and charging you a monthly weekly fee to support and assist you with our cutting-edge technology”
“GIVE US ALL YOUR MONEY NOW OR WE ARE DRIVING YOU OFF THE GRAND CANYON”
Thanks for calling attention to this. Oftentimes when a patent is applied for there is no intent to implement it. This is actually a clever way to get ahead of the direction of the market and license to other manufacturers.
Having said that, it’s still Ford, and once it’s generally accepted for this type of ad to be displayed they’ll jump on it real quick.
I’ve been saying it for years - business people are the scum of the earth. The whole situation is so stupid. Why do we train people how to make take as much money as they can… why not teach them to not be assholes instead?
I knew someone who taught Marketing at a business school and we had some really weird discussions. They do teach students not to be assholes. They do teach ethics. They do teach respect for the viewer. But what they teach for Marketing is very different from what we experience from Marketing.
From my experiences it goes more like this “In an ideal world, we’d behave this way. We’re not in an ideal world though and your competitors have no problem doing this so you should know what to do, in case the market determines it’s the best course.” with a knowing wink thrown in.
Good Guy Ford patents the worst possible technology so no other automaker can use it, and then never implements it themselves.
That’s what I was going to ask, should people start patenting things in order to prevent companies from using them?
Getting patent is fucking expensive, also it is afaik region-limited. You can get your patent for say EU, you need lawyers and lot of money for that, and if you would like to extend that to US, you need new lawyers and more money.
So it is out of realm of what’s possible for normal person.
It’s not that expensive in the US. A few hundred is typical, and you don’t need a lawyer (though spending the money on one up front will save you from spending more when you screw it up the first few times).
