Saw an article recently, can’t remember where, that basically said that the sole reason fast food was doing so poorly was pricing. That McDonald’s was charging Texas Roadhouse prices, so people were choosing to skip McDonald’s and go to Texas Roadhouse.
As a european, fast food is just like a category of food, and more of an occasional treat for me. Normally, I just eat my own homemade food, which is even cheaper. So I guess I see it a little differently, and fast food is allowed to be not cheap if it’s “good”.
Hell yeah, gimme that cancer patty and those artery clogging fries, baby! But make the obesity water size “for kids”.
“Fast and cheap” as in cheaper than buying precooked food somewhere else. Of course stuff you make at home will be cheaper.
Unless you get the promoted deals it’s starting to be like that everywhere. Near me if im getting two burgers and two fries, I spend less at five guys than I do at burger king. Why would I ever go to BK?
Even FG is unreasonable.
My wife and 6YO kid went to FG last week and spent $27 on a meal for two and they split the fries.
A few ounces of meat, 50 cents of soda, a couple potatoes and an arguably 2 nice quality rolls. That meal cost them $5. Even with inflated labor it should be more like $15.
Five guys has been expensive for a long time. The rest just caught up more recently.
Five guys is at the very bottom of my “list of things that are so needlessly expensive that now I actively hate”.
Cause they’re so fucking good, and they use better stuff than most.
The moment that changes… will be the day I either go no-beef, or start rioting.
The recent Disney lawsuit reminded me of this. In order to get those deals, McDonald’s makes you use their app, and part of signing up for the app is agreeing to their ToS which has an arbitration clause
Yeah but there’s no way a judge will follow that reasoning. The response to the arbitration argument was that the argument was “unconscionable” and “no reasonable person” would think signing up for Disney Plus means they can’t file a wrongful death suit for a restaurant that has nothing to do with Disney Plus.
Also the lawyer who made the arbitration argument just got his client so much bad PR that i’m sure Disney Plus will take a hit over it.
That happens when you just think of a bigger number and forget the customer somewhere down the line.
Also publicly traded companies and shareholder value. Everything could be much cheaper if not for shareholders draining every penny from companies. Edit: and CEOs/ managers of course.
This is exactly what subway is doing.
“A regular deli charges $16 for a sub/hero/grinder/hoagie/pickafuckingnameforalongsandwitch so we’re charging $14! It’s less they’ll still come the econ 101 book says they will! I’ll take my multimillion dollar bonus now tyvm.”
I very rarely eat out but if I am going to end up blowing on 30 on two meals I may as well blow 45 on a local spot with a seat and a hefty tip to the waiter.
There are a couple floating around out there, CNN/investopedia/Eat This Not That. The most scathing one I saw was from CNN, oddly enough: https://www.cnn.com/2024/08/09/business/consumer-spending-travel-value-nightcap
I haven’t even considered McDonald’s because their pricing skyrocketed post pandemic when inflation was high. They saw other businesses justifying large price increases by blaming inflation and the idiot consumers accepting the lie, and just ignored the niche their product is in, cheap shit.
Before the pandemic to be able to get a McDouble, Spicy McChicken and Fries for $4 with tax. Granted, the fries were only $1 with a digital coupon, but that coupon was always there. It was like the 2 tacos for 99¢ deal at Jack in the Box, you just gotta use the app.
Now that same group of food is $9 and the coupons available are dogshit. 15% off my $10 meal is not a good deal when sales tax is $12%. I’m not really saving much compared to things like BOGO offers and $1 items like it used to be constantly.
I just stopped eating fast food altogether and started using our company cafe, prices at the drive-thru got absolutely ridiculous and the service got worse. I just eat a small salad and a drink, still costs around $6–7/day, but it’s way better than fast food prices. I could probably get it down cheaper if I prepped at home, but fruit and vegetables go bad so frequently and our cafe’s rates are ok-ish, so I just make due with that.
prices at the drive-thru got absolutely ridiculous and the service got worse
And in the case of McDonald’s, the burgers and fries both taste like compressed napkins now. Idk WTF they’ve done to their burgers, but that’s not beef.
